THE FARM­ERS

What's On (Abu Dhabi) - - TASTE OF ABU DHABI -

Lo­cal Har­vest, the re­tail brand of the Abu Dhabi Farmer’s Ser­vice Cen­tre, has part­nered with Taste of Abu Dhabi this year to of­fer a farmer’s mar­ket, where lo­cal op­er­a­tors will be on hand sell­ing veg­eta­bles, fruit, meat and eggs and shar­ing in­for­ma­tion about their op­er­a­tions.

It’s all part of the cen­tre’s ef­forts to ed­u­cate the pub­lic about all the fresh, safe lo­cal pro­duce that is grown at farms lo­cated right in Abu Dhabi, says Dhafer Rashed Al Qasemi, the com­mer­cial and op­er­a­tions di­rec­tor.

“We are open­ing up new mar­ket­ing channels for lo­cal farm­ers in­clud­ing our own re­tail brand, Lo­cal Har­vest,” he ex­plains, “so the peo­ple of Abu Dhabi have the op­por­tu­nity to taste lo­cal veg­eta­bles within 24 hours of be­ing har­vested, as­sur­ing fresh­ness and lock­ing in vi­tal nu­tri­ents.”

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