UAE FAMOUS
JARDEL SILVA EVENTS MAESTRO
UAE Famous is a What’s On page focusing on people out there making the scene. They’re out there around town, shaping the UAE into what it is, creating the culture, food and life around us. We asked them what’s good in the UAE. We asked them what’s bad in the UAE. We asked them to tell us more, more, more about their wonderful selves…
Your concepts are one-ofa-kind. What got you into event planning?
During university, Jumeirah Group were recruiting Brazilian talent for the Burj Al Arab and Madinat Jumeirah. I moved to Dubai and worked my way up, and after four years I began working with a design company where I executed events for royalty. That’s where my passion for creating modern, ultra-chic events began.
What’s been your most challenging project to date?
I was hired to execute Louis
Vuitton’s Cruise SS22 Trunk Show at The View at the
Palm. Working with an iconic, luxurious brand forced me to understand different ways to design events. The trunk show was incredibly successful, which made me even more determined to show that anything is possible.
Do you think being in the UAE has contributed to your success?
Absolutely. Dubai has been the pinnacle of my success because it has emerged as one of the world’s leading destinations for events. Being available, responsive and showing up for high profile events whilst having strong connections has definitely contributed to my success.
Who would be your dream client?
Cristiano Ronaldo because he is innovative, powerful and influential, not only as the greatest footballer of all time, but as a role model for future generations. He is constantly looking for new and creative ways to make the world a better place, and there is plenty we can all learn from him.
Where in the UAE would you love to host an event, but haven’t yet?
The Museum of the Future because it is the future of events. The architecture enables me to think outside of the box and to create new designs and event concepts.
What’s the most outrageous request you’ve had from a client?
A client asked me to design an event for his wife’s birthday. I proposed the Burj Al Arab to the client. After receiving the permits from Dubai Holdings, I created a heart-shaped structure on the helipad of the Burj Al Arab with a walkway of red roses and a piano that had to be airlifted in. The dinner was topped off with a one-of-akind lighting show, as well as 200 drones and fireworks.
What do you love about Dubai?
It’s so inspiring. In the 13 years I have lived here,
I’ve seen the growth of innovation in the city, which is very exciting. I love how safe the city is with so many interesting people to meet and new places to see.
What stresses you out about the UAE?
I have adapted to the rich culture, understood the way of life and followed the rules. I would love to grow and be part of this innovative city not only as a resident but also a citizen.
Do you think Dubai will be your forever home?
Dubai will always be the headquarters for Eventchic Designs and my dream to expand offices globally. Dubai will be my second home but Brazil will be my forever home.
“I CREATED A HEART-SHAPED STRUCTURE ON THE BURJ AL ARAB HELIPAD WITH A PIANO THAT WAS AIRLIFTED IN...”