Con­sumers are be­com­ing more con­scious of the en­vi­ron­ment — Sally Saried­dine

WKND - - Green Trends -

to be con­struc­tive in ev­ery­thing that you do.”

A huge ad­vo­cate for con­scious fash­ion, Sally de­signs hand­bags that are lo­cally hand­crafted in Lebanon and as sus­tain­able as they can get. Prior to be­ing a de­signer, Sally dab­bled in the­atre, pub­lic re­la­tions and mar­ket­ing. But it was af­ter she signed up for a fash­ion de­sign course in Lon­don that she re­alised what she re­ally wanted was to cre­ate art that ‘ em­bod­ied her per­sonal mes­sage to the world’.

“I com­mit to be­ing eth­i­cal and sus­tain­able and want to al­low con­scious cus­tomers to shop with peace of mind,” she ex­plains. “I use lo­cally- sourced ma­te­ri­als, less chem­i­cals and reused and re­cy­cled ma­te­ri­als wher­ever pos­si­ble.”

Lalaqueen’s hand­bags are as­sem­bled by lo­cal Le­banese ar­ti­sans who op­er­ate in healthy work­ing con­di­tions and all pack­ag­ing for the bags is made from re­cy­cled ma­te­ri­als only. Sally also be­lieves that true el­e­gance has no age, and this can be seen as the theme of her shoots that re­fresh­ingly shifts away from the norm to fea­ture a strik­ing older model as well. It is all part of her aim to be con­scious and give back to the com­mu­nity, and con­sumers are tak­ing no­tice. In fact, even celebri­ties like Amal Clooney have been seen sport­ing Lalaqueen hand­bags.

“Con­sumers are be­com­ing more con­scious of the en­vi­ron­ment,” says Sally. “They want to take part in con­tribut­ing to the greater good BAG­GING NEW TRENDS: Le­banese hand­bag brand Lalaqueen fea­tures both young and old mod­els, as fash­ion is time­less; de­signer Sally Saried­dine — even if that means sim­ply sup­port­ing brands that do so.”

She is not wrong. As con­sumers start to sit up and take no­tice, big brands are fol­low­ing their lead. Case in point, Nike, which was once uni­ver­sally crit­i­cised for its use of sweat­shops, now in­cludes sus­tain­abil­ity as a part of the in­no­va­tion process. The fac­to­ries have been in­spected by in­de­pen­dent third par­ties and come up clean, and they have even pledged to go ‘ toxic- free’ by 2020. An­other ex­am­ple is H& M. At a time when most high- street brands are un­der fire for cre­at­ing heavy amounts of waste and ex­ploit­ing work­ers, H& M re­leased its con­scious col­lec­tion. It looks like more and more brands are re­al­is­ing that the key to suc­cess is treat­ing the en­vi­ron­ment — and their work­force — with a lit­tle more re­spect.

“Be­ing eth­i­cal is about help­ing the com­mu­nity that has given you so much,” says Ayah Tabari, a Dubai- based de­signer and founder of Mochi. Named af­ter cobblers who de­vel­oped the art of em­broi­dery in Gu­jarat, Mochi fo­cuses on bright pieces of cloth­ing and ac­ces­sories that are hand­crafted by lo­cal ar­ti­sans — and for ev­ery new col­lec­tion, Ayah trav­els to a dif­fer­ent des­ti­na­tion to de­sign a line that

NAT­U­RAL IS BEAU­TI­FUL : De­signs from Mochi’s African col­lec­tion; de­signer Ayah Tabari whose col­lec­tions give lo­cals fair wages and em­ploy­ment

2 3

vin­tage pas­tel ear­rings by parfois DH59 2 top from De­sigual DH209 3 printed scarf from pro­mod DH149 ko­ton tan satchel bag DH99 5 striped smock from stradi­var­ius 6 ‘ handa’ clutch wal­let from ecco DH749 7 pro­mod bo­hemian pat­terned blouse DH199 8 ca­sual dress from m& s 9 asym­met­ri­cal dress from 10 cropped frayed hem skinny jeans by tory burch 11 knit­ted short sleeve t- shirt from 12 taupe suede booties by steve mad­den DH439 13 metal­lic plat­form brogues from

I am a 17- year- old girl and I have a hair fall prob­lem as well as dry hair. Could you please sug­gest some tips to stop the hair fall so I can have bouncy and straight hair? I also need a nat­u­ral rem­edy that will im­prove my com­plex­ion, but with­out us­ing honey as it does not work well with my skin.

— Stella It is im­por­tant to note that if your diet is proper, a lot of your beauty is­sues will re­solve them­selves. Keep a bal­anced diet by hav­ing foods rich in pro­teins, car­bo­hy­drates, zinc, iron and all the vi­ta­mins re­quired for a healthy body. En­sure that you drink 8- 10 glasses of wa­ter daily and eat plenty of eggs, fish, soya, fresh fruits, green leafy veg­eta­bles and whole grains. Also get a blood test to check your thy­roid hor­mone lev­els, as an im­bal­ance can cause hair fall and bad skin. Co­conut milk is very nour­ish­ing for the hair, so mas­sage it onto the scalp and leave it on for at least an hour be­fore rins­ing. For your com­plex­ion, make a creamy mask us­ing one ta­ble­spoon of co­conut milk, a tea­spoon of straw­berry purée and oats pow­der. Ap­ply this to a clean face and when dry, scrub off. Do this three times a week and you are sure to see a dif­fer­ence.

I am a 12- year- old girl and I have pim­ples on my face. I have also been hav­ing hair fall for a few days now. Can you please give me some reme­dies for both of th­ese prob­lems?

— Name with­held Hair fall and pim­ples may be due to dan­druff in the scalp. Take one ta­ble­spoon of aloe vera gel and add six drops of tea tree oil to it. Mix well and mas­sage into your scalp and face. Leave this on overnight. Do this three times a week for best re­sults. Have a healthy diet and don’t for­get to drink 10- 12 glasses of wa­ter ev­ery­day — you will be sur­prised by how much it helps.

I’m 17 years old and al­though I mas­sage my head ev­ery other day with co­conut oil, the hair on the front of my scalp is very thin. Can you please sug­gest some home reme­dies for hair growth?

— Name with­held Add a ta­ble­spoon of cas­tor oil to two ta­ble­spoons of warm co­conut oil and mas­sage this onto your scalp. Fol­low this with steam treat­ment and leave it on overnight ( or for at least an hour). Avoid us­ing con­di­tion­ers when you are us­ing hair treat­ments. Co­conut oil is very good at im­prov­ing the vol­ume of hair. ( Got a beauty- re­lated query?

Write to Rima Soni at wknd@ khalee­j­times. com)

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