Be­ing eth­i­cal is about help­ing the com­mu­nity that has given you so much — ayah tabari

WKND - - Green Trends -

re­flects the cul­ture’s best.

“I make sure that ev­ery col­lec­tion is cre­ated within the coun­try it­self,” ex­plains Ayah. “In that way, I know I am pro­vid­ing the men and women with fair em­ploy­ment and de­cent wages. So the In­dian col­lec­tion is made within In­dia, and the African col­lec­tion is made with the help of a lo­cal com­mu­nity in Africa. It is such a won­der­ful ex­pe­ri­ence each time be­cause you meet th­ese peo­ple who are so tal­ented and see how they grow and how their life­styles change.”

For Ayah, mix­ing con­scious­ness with fash­ion came nat­u­rally — to a point where the Pales­tinian de­signer says she could not fathom the fash­ion as­pect with­out think­ing about how to be eth­i­cal as well.

“I’ve al­ways wanted to help other peo­ple,” she says. “Andi’ve al­ways wanted to get into fash­ion. Tobe­able to com­bine the things you love is amaz­ing. I think we live in tough times and giv­ing back is now more im­por­tant than ever. And, hon­estly, it just makes you feel good too.”

There’s no doubt that sus­tain­able fash­ion is now very much en vogue and trendier than ever. And with more celebri­ties don­ning their metaphor­i­cally green out­fits, it looks like this is a trend that’s only go­ing to get big­ger in the years to come. The movers and shakers of the fash­ion in­dus­try need to re­alise that it’s time to ei­ther go green — or go home.

jan­ice@ khalee­j­times. com

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