220 Triathlon

HUUB’S FELLOWSHIP OF SPEED

The leading wetsuit brand explains more about their new Fellowship of Speed manifesto, and why they’re dedicated to helping you get faster

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Huub saw an opportunit­y (and need) in the marketplac­e: to carefully develop triathlon and cycling gear that’s proven to help athletes go faster. No guessing. No baseless marketing hyperbole. Just a drive to utilise some of the best minds and technology in the world to develop, test and craft gear that’s 100 per cent proven to shave watts, increase speed, perform beyond existing expectatio­ns and give their athletes a verifiable competitiv­e advantage. The Fellowship of Speed was born.

THE MINDS BEHIND THE GAINS

By creating a collaborat­ion of experts and world-class athletes, Huub has taken product developmen­t and testing to another level; a level that has already resulted in multiple World Cup wins and world records. But that’s just the beginning.

Formed in late 2018, the Fellowship of Speed is comprised of CFD engineers, experts in sports engineerin­g and physiology, aerodynami­cists, kinesologi­sts, nutrition scientists, Olympians and world champions. It’s this team that’s driving advancemen­ts in performanc­e for Huub’s triathlon and cycling divisions.

Dean Jackson, founder of Huub, put it this way: “Your kit needs to perform impeccably in any given condition and do one thing that virtually no one is addressing in a verified, proven manner: Get you from point A to point B faster. And while there’s no harm in looking good, if you’re more concerned about fashion than fast, you have other choices.

If you’re truly concerned about going as fast as possible, then our Fellowship of Speed tri and cycling gear will certainly be of interest.”

HUUB WATTBIKE & THE FUTURE IMPACT

The Huub Wattbike Track Team is perhaps the most compelling sports story of the past year, and it’s been fuelled by the Fellowship of Speed’s work. With a fraction of the funding of state-sponsored track teams, Huub Wattbike is demolishin­g expectatio­ns and has the track world rethinking what it takes to win.

Wearing a skinsuit developed by Huub’s Fellowship of Speed, the team has won a string of World Cup medals and secured two world records in a matter of months. It’s clear that the Fellowship is providing some serious advancemen­ts, but

that’s just one example. The Fellowship’s ingenuity is currently being applied to wetsuits, tri-suits, time-trial and road cycling kit as well. And, while the Fellowship of Speed mark will be applied only to a very special subset of Huub’s product line, Huub fully expects that super special technology to trickle down to many Huub products over time.

SPEED UNITES US

The Fellowship has one objective: Speed. Whether it’s the complete understand­ing of water, air, human physiology, nutrition or the challenge of endurance sport, each Fellow brings something extraordin­ary and unique to the table. However, it’s the collaborat­ion that amplifies the capabiliti­es of the individual­s and transforms that energy and knowledge into category-defining products; products that every serious triathlete or cyclist will benefit from.

“The Fellowship’s ingenuity is being applied to wetsuits, tri-suits and bike kit”

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 ??  ?? Hours of wind tunnel testing have gone into developing Huub’s new range of triathlon and cycling apparel.
Hours of wind tunnel testing have gone into developing Huub’s new range of triathlon and cycling apparel.
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