A day in the life of Pi­etro Licini, lead mod­eller at Blue Zoo

3D Artist - - INTO THE BLUE -

“I fol­low the en­tire char­ac­ter cre­ation process,” says Pi­etro Licini of his day-to-day re­spon­si­bil­i­ties. “I work closely with the con­cept artists and the di­rec­tor of the project to de­velop a stylised char­ac­ter for each project.”

To aid in the cre­ation of his char­ac­ters Licini utilises Zbrush,

“You can for­get the tech­ni­cal stuff be­cause it’s just like mod­el­ling with clay,” he adds. For the fin­ish­ing touches he favours Sub­stance

Pain­ter as a fast and pro­ce­dural tool to de­sign tex­tures and paint.

Licini’s role is not with­out chal­lenges, as he ex­plains, “I think the big­gest chal­lenge ev­ery­day in ad­ver­tis­ing is try­ing to de­liver some­thing of a very high qual­ity in less time.” De­spite the pres­sure, Licini praises a re­laxed en­vi­ron­ment that al­lows him to ex­pe­ri­ence all ar­eas of the business. “This year we did the ad­ver­tise­ments for Lego Avengers. We got the mod­els sent to us from Lego so I CG di­rected the project. I was work­ing with the mod­el­ling, tex­tur­ing and look dev teams, it was so in­ter­est­ing to learn dif­fer­ent parts of the process.”

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