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Porsche is on the back foot with the Mis­sion E. Quite sim­ply it needs to be amaz­ing. No pres­sure, then

911 Porsche World - - News - STEVE BEN­NETT PORSCHEWORLD@CHPLTD.COM

C’mon, Porsche, get on with it. The much vaunted Mis­sion E can’t come soon enough for our favourite man­u­fac­turer. Late 2019 is the launch date, which means that de­liv­er­ies will be in 2020 and by then who knows what the likes of Tesla will have come up with. I mean, for­get Earth bound elec­tric cars. The ever so slightly bonkers Elon Musk (he be­lieves that we might all be just pawns in a vir­tual re­al­ity game, af­ter all) has put an elec­tric car into space, launched from his very own rocket, which kind of puts ev­ery­thing into per­spec­tive, re­ally.

Quite how Musk man­aged to get the jump on the world’s mighty mo­tor man­u­fac­tur­ers I don’t quite un­der­stand, but he and Tesla are way ahead in the elec­tric car game, not to men­tion the space race. Sure, there’s a lot to be said for be­ing one of the rich­est men in the known uni­verse, but with no back­ground in this kind of stuff you’ve still got to know your onions when it comes to re­cruit­ing the brains and the boffins. The Tesla in its var­i­ous forms is al­ready as­ton­ish­ing and it seems to have the range thing cracked, too. The Mis­sion E needs to be even more as­ton­ish­ing, then. Noth­ing else, re­ally, will do and Porsche must be sweat­ing a bit. It’s play­ing catch-up here, when it’s used to hav­ing the up­per hand, with class lead­ing, in­no­va­tive and dy­nam­i­cally ex­cel­lent prod­ucts.

In many re­spects, the Mis­sion E could well be Porsche’s most im­por­tant car yet, and to coin and to man­gle a well known Porsche quote/say­ing: ‘Ex­cel­lence will be ex­pected.’ How­ever, if Elon is right about the vir­tual re­al­ity game thing, it might not mat­ter much in the end!

Tesla is way ahead in the elec­tric car game, not to men­tion the space race

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