EVERY NEW PORSCHE TO ADOPT ADAPTIVE SOUNDTRACK TECHNOLOGY

Porsche Digital is creating an innovative music experience for drivers: adaptive sound adjusting to driving style and to the route and the mood of the person behind the wheel. “This new technology isn’t about playing personalised playlists or simply adjusting the tempo and pitch of existing music to match the car’s speed,” says Norman Friedenberger, Product Owner at Porsche Digital and the person responsible for what Porsche is billing as Soundtrack My Life. “It’s about creating an individual sound experience from a construction kit with a variety of sounds and musical structures during a drive. This is created by the driver and their journey in real time. The sound will, of course, be different for everyone. It’ll be as unique as the journey itself.” The software accesses pre-composed musical elements and, depending on the acceleration, speed and centrifugal forces in the car, changes the complexity of the mix of these individual elements, adding or removing tracks and sounds to rearrange everything time and again. A prototype app is currently in its testing phase.