Africa Outlook - - Contents -

Ru­ral­i­sa­tion Funds Ur­ban­i­sa­tion

Ethiopia has lever­aged its age-old tra­di­tions and charm to gen­er­ate

mod­ern-day eco­nomic pros­per­ity

he abil­ity to re­main cur­rent and rel­e­vant in an ever-chang­ing world is a chal­lenge that all com­pa­nies, coun­tries, and even in­di­vid­u­als, strug­gle to achieve. But as one of the old­est hosts of hu­man life on the planet, Ethiopia thrives as a vis­i­tor des­ti­na­tion as a re­sult of its his­tor­i­cal aes­thet­ics and charm.

Lo­cated in the so-called Horn of Africa to the east, it is the most pop­u­lous land­locked coun­try in the world and the sec­ond most pop­u­lated coun­try on the con­ti­nent; sit­u­ated in a lit­er­ally - scorch­ing caul­dron of cul­ture, tra­di­tion, re­li­gion and - pro­gres­sively - busi­ness.

The moun­tain­ous ter­rain and vast land­scapes aren’t what you’d or­di­nar­ily as­so­ciate with the no­tion of ur­ban in­fra­struc­ture; each of its ci­ties - in­clud­ing the cap­i­tal, Ad­dis

Ababa - sprawled across un­du­lat­ing, pic­turesque back­drops. How­ever, as an age-old in­hab­ited land try­ing to turn its hand to mod­ern in­fras­truc­tural evo­lu­tion, the over­all bal­ance serves up a treat for for­tu­nate trav­ellers.

On the tourism side, the ap­peal comes from the for­mer un­touched, nat­u­ral el­e­ments that best typ­ify the coun­try. How­ever, for the grow­ing busi­ness travel seg­ment, the or­ganic aes­thet­ics are in­creas­ingly be­com­ing an added bonus to the eco­nomic op­por­tu­ni­ties that await.

And it’s cer­tainly not as if the coun­try is aban­don­ing its roots in or­der to pro­mote ur­ban­i­sa­tion. Rather, Ethiopia is op­ti­mis­ing its rep­u­ta­tion for agri­cul­tural preva­lence to bridge the gap be­tween the coun­try and the rest of the world.

African Union Head­quar­ters

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