Ruralisation Funds Urbanisation
Ethiopia has leveraged its age-old traditions and charm to generate
modern-day economic prosperity
he ability to remain current and relevant in an ever-changing world is a challenge that all companies, countries, and even individuals, struggle to achieve. But as one of the oldest hosts of human life on the planet, Ethiopia thrives as a visitor destination as a result of its historical aesthetics and charm.
Located in the so-called Horn of Africa to the east, it is the most populous landlocked country in the world and the second most populated country on the continent; situated in a literally - scorching cauldron of culture, tradition, religion and - progressively - business.
The mountainous terrain and vast landscapes aren’t what you’d ordinarily associate with the notion of urban infrastructure; each of its cities - including the capital, Addis
Ababa - sprawled across undulating, picturesque backdrops. However, as an age-old inhabited land trying to turn its hand to modern infrastructural evolution, the overall balance serves up a treat for fortunate travellers.
On the tourism side, the appeal comes from the former untouched, natural elements that best typify the country. However, for the growing business travel segment, the organic aesthetics are increasingly becoming an added bonus to the economic opportunities that await.
And it’s certainly not as if the country is abandoning its roots in order to promote urbanisation. Rather, Ethiopia is optimising its reputation for agricultural prevalence to bridge the gap between the country and the rest of the world.
African Union Headquarters