The Hi­tachi Propo­si­tion

Africa Outlook - - Contents -

Lever­ag­ing global in­dus­trial ex­per­tise

As a wholly-owned sub­sidiary of Ja­panese heavy­weight con­glom­er­ate, Hi­tachi Con­struc­tion Ma­chin­ery Co. Ltd, Hi­tachi Con­struc­tion Ma­chin­ery Africa (HCAF) car­ries a lot of re­spon­si­bil­ity in repli­cat­ing the level of stan­dards and so­cial re­spon­si­bil­ity syn­ony­mous with the for­mer. The lat­ter has cer­tainly met ex­pec­ta­tions since its in­cep­tion on the con­ti­nent in 2010 though, di­ver­si­fy­ing its re­mit and ser­vice approach in or­der to meet client ex­pec­ta­tions and sus­tain the wider Hi­tachi legacy.

Over the past eight years HCAF has been re­spon­si­ble for the mar­ket­ing and sup­port of Hi­tachi con­struc­tion and min­ing equipment, build­ing its own ex­per­tise and lo­cal knowl­edge along the way to in­gra­ti­ate it­self as a lo­cal, mar­ket-lead­ing en­tity.

“All Hi­tachi prod­ucts are known for re­li­a­bil­ity, per­for­mance and cost ef­fi­ciency in their spe­cific ap­pli­ca­tions and carry qual­ity as­sur­ance to international stan­dards,” the Com­pany says. “Sales and prod­uct sup­port is avail­able through the Com­pany’s strate­gi­cally placed net­work of branches and deal­ers.”

And HCAF’s mis­sion to this end “is to be the lead­ing supplier of ex­ca­va­tors, min­ing shov­els, rigid dump trucks and wheel load­ers in key min­ing, con­struc­tion and plant hire mar­kets in South­ern Africa”.

The Com­pany has adopted a se­ries of ob­jec­tives in or­der to reach this am­bi­tious tar­get, driven pri­mar­ily by ensuring it re­mains a mar­ket leader across all served mar­kets.

Com­ple­ment­ing this ul­ti­mate goal though are a se­ries of tar­gets in­clud­ing to im­prove fi­nan­cial per­for­mance;

de­velop young, lo­cal ar­ti­sans; to build share­holder value through sus­tained growth, a strong bal­ance sheet, a commitment to cus­tomer ser­vice and a strong in­ter­nal busi­ness struc­ture; and to stay true to the over­all group motto of pro­vid­ing “re­li­able so­lu­tions”.

Pres­i­dent, Toshi­aki Takase sums up in his ‘Pres­i­dent’s Mes­sage’: “Hi­tachi Con­struc­tion Ma­chin­ery and HCAF is a lead­ing dis­trib­u­tor of earth­mov­ing equipment in the South­ern African re­gion and we will con­tinue to strive to im­prove our po­si­tion in all our mar­kets we sup­port.”

Di­verse range of ex­per­tise

“Hi­tachi Con­struc­tion Ma­chin­ery is one of the ma­jor com­pa­nies in the global Hi­tachi Group, we are thus in a po­si­tion to share the knowl­edge, tech­nolo­gies and in­for­ma­tion from the other Hi­tachi group com­pa­nies which en­ables HCAF… to cre­ate in­no­va­tive so­lu­tions for all our stake­hold­ers,” the Pres­i­dent con­tin­ues.

...we are... in a po­si­tion to share the knowl­edge, tech­nolo­gies and in­for­ma­tion from the other Hi­tachi group com­pa­nies which en­ables HCAF… to cre­ate in­no­va­tive so­lu­tions for all our stake­hold­ers

This Group con­tin­u­a­tion and sub­se­quent ex­pan­sion of ser­vices has been piv­otal to HCAF’s suc­cess­ful tran­si­tion into Africa over the past decade, and the busi­ness can now boast a cus­tomer de­mo­graphic that cov­ers ar­eas of min­ing, con­struc­tion, quar­ry­ing and forestry via its highly re­li­able ma­chin­ery and af­ter­sales sup­port.

Avail­able prod­ucts in­clude a range of ex­ca­va­tors, load­ers, trucks, cranes and heavy-duty equipment, con­site and in­dus­trial so­lu­tions. Ad­di­tional parts in­clud­ing hy­draulic oils, hy­draulic fil­ters, high pres­sure hoses, ground en­gag­ing tools and re­man­u­fac­tur­ing com­po­nents then help to bring

HCAF in line with the wider Hi­tachi Con­struc­tion Ma­chin­ery (HCM) re­mit.

“HCM is a lead­ing man­u­fac­turer of con­struc­tion and min­ing equipment, head­quar­tered in Ja­pan with over 20,000 staff glob­ally,” the web­site af­firms. “HCM mar­ket their prod­ucts world­wide through a global net­work of com­pany owned and in­de­pen­dent deal­ers” and “sup­ply an ex­ten­sive range of Hi­tachi prod­ucts, as­so­ci­ated parts and in­no­va­tive ser­vices through­out the world.

“To­day, Hi­tachi lever­ages its di­verse range of ex­per­tise to drive its So­cial In­no­va­tion Busi­ness on a global scale. Through its So­cial In­no­va­tion Busi­ness, Hi­tachi aims to re­fine tech­nolo­gies and de­velop new ones to meet to­mor­row’s chal­lenges, cre­at­ing value that will last for fu­ture gen­er­a­tions. Hi­tachi’s So­cial In­no­va­tion Busi­ness is al­ready help­ing cus­tomers reach busi­ness goals.”

Built on a foun­da­tion of su­perb tech­no­log­i­cal ca­pa­bil­i­ties, it is this abil­ity – across both HCM and HCAF – to then

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