The Busi­ness End

Africa Outlook - - Business Travel -

IN RE­CENT YEARS Uganda has been gaining a lot of at­ten­tion both re­gion­ally and in­ter­na­tion­ally, with thanks to its grow­ing tourism sec­tor.

Jean Bya­mugisha, Ex­ec­u­tive Di­rec­tor at the Uganda Ho­tel Own­ers As­so­ci­a­tion ex­plains the me­te­oric rise of Uganda’s tourism in­dus­try: “In re­cent years we have won ac­co­lades from in­ter­na­tional press such as CNN and Lonely Planet mag­a­zine. We have been very lucky to have the back­ing of an in­cred­i­bly sup­port­ive Govern­ment that is heav­ily in­vested in road in­fra­struc­ture to des­ti­na­tion ar­eas, as well as tight se­cu­rity within the coun­try that has boosted our tourism in­dus­try onto its up­ward tra­jec­tory.”

With such re­newed in­ter­est in Uganda and its tourism in­dus­try, the coun­try is po­si­tion­ing it­self as the new MICE des­ti­na­tion in Africa. At present Kampala is home to ma­jor in­ter­na­tional big name brand ho­tels such as the Hil­ton, Mar­riot, Radis­son and it has mas­sively in­creased its ap­peal for both the busi­ness travel in­dus­try as a whole and MICE.

Along­side the growth of its tourism in­dus­try and more specif­i­cally busi­ness tourism, the county has also ex­pe­ri­enced con­sis­tent eco­nomic growth in re­cent years. The coun­try has largely un­tapped oil & gas re­serves as well as a siz­able agri­cul­ture in­dus­try, with cof­fee as its main ex­port. How­ever, with the grow­ing tourism sec­tor in the coun­try, the agri­cul­ture sec­tor is on course to be sur­passed by the ser­vices sec­tor which ac­counted for more than half of the coun­try’s GDP last year.

Kampala, Uganda’s cap­i­tal The bot­tom of the Murchi­son Falls wa­ter­fall Moun­tain gorilla in Bwindi Im­pen­e­tra­ble Na­tional Park.

A tree-climb­ing li­on­ess in Queen El­iz­a­beth Na­tional Park.

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