Cresta Shop­ping Cen­tre’s ex­pan­sion and ren­o­va­tion plans re­main in-keep­ing with an over­rid­ing mis­sion to en­rich the Johannesburg com­mu­nity and to cre­ate an un­ri­valled shop­ping ex­pe­ri­ence

Africa Outlook - - Front Page - Writer: Matthew Staff Project Man­ager: Lewis Bush

An iconic re­tail des­ti­na­tion

As one of the largest shop­ping cen­tres in South Africa, Cresta has evolved to be­come an icon of Johannesburg’s re­tail scene, grow­ing since its in­cep­tion in 1976 to now boast more than 260 stores and a host of value-added ser­vices across its vast fa­cil­ity.

Balanc­ing the best of tra­di­tional, nos­tal­gic South African val­ues with a will­ing­ness to adopt the very lat­est tech­nolo­gies and in­no­va­tions, Cresta has con­se­quently formed an emo­tional connection with peo­ple who fre­quent the Cen­tre; at­tract­ing adults and chil­dren alike and fa­cil­i­tat­ing their own pro­gres­sions through life.

Gen­eral Man­ager, Vir­ginia Bester in­tro­duces: “Cresta con­nects to the hearts of our shop­pers, be­ing the place they would go as lit­tle kids for an out­ing or to pur­chase their backto-school gear; and now, hav­ing the op­por­tu­nity to share the ex­pe­ri­ence with kids and grand­kids of their own.

“Our as­pi­ra­tional re­tail of­fer­ing fea­tures a hub for fash­ion, food,

dé­cor, tech and ser­vices, con­tribut­ing to Cresta’s clas­si­fi­ca­tion as a su­per­re­gional shop­ping cen­tre that fea­tures a di­verse mix of stores.”

These in­clude an­chor stores such as Wool­worths, Pick n Pay, Check­ers, Game, Edgars, Ster-Kinekor, Mr Price Em­po­rium; in ad­di­tion to note­wor­thy brands such as Zara, iS­tore, Barn­yard Theatre, Lindt, Lush Cos­met­ics, Pal­la­dium Boots, Carrol Boyes, Le Creuset, Paul’s Home­made Ice Cream, Art Jam­ming, Ne­spresso, Lindt and South Africa’s largest Dis-chem.

Wholly-owned by Pareto Pty Ltd and man­aged by Mowana Prop­er­ties, the Cen­tre’s oper­a­tions, fi­nance, leas­ing and mar­ket­ing de­part­ments com­bine with ‘Cresta’s face’, the front­line team, to keep the shop­ping cen­tre

“on course” and true to the found­ing mis­sion that helped to at­tract such high-pro­file brands in the first place.

Bester af­firms: “Our mis­sion state­ment is to cre­ate a su­pe­rior cus­tomer ex­pe­ri­ence through our world-class prop­er­ties. Through this, we gen­er­ate sus­tain­able and di­ver­si­fied to­tal re­turns for our share­hold­ers. There­fore, in line with this, we be­lieve in fo­cus­ing on the shop­per ex­pe­ri­ence.”

In­vest­ing in a good ex­pe­ri­ence

This shop­per ex­pe­ri­ence ad­dresses more than 16.5 mil­lion peo­ple ev­ery year; each greeted by more than 260 ten­ants across 114,545 square me­tres of floor space.

“The cus­tomer is the rea­son for our ex­is­tence. Hence, to en­sure that our shop­pers re­turn to Cresta, their

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