CRESTA SHOPPING CENTRE
Cresta Shopping Centre’s expansion and renovation plans remain in-keeping with an overriding mission to enrich the Johannesburg community and to create an unrivalled shopping experience
An iconic retail destination
As one of the largest shopping centres in South Africa, Cresta has evolved to become an icon of Johannesburg’s retail scene, growing since its inception in 1976 to now boast more than 260 stores and a host of value-added services across its vast facility.
Balancing the best of traditional, nostalgic South African values with a willingness to adopt the very latest technologies and innovations, Cresta has consequently formed an emotional connection with people who frequent the Centre; attracting adults and children alike and facilitating their own progressions through life.
General Manager, Virginia Bester introduces: “Cresta connects to the hearts of our shoppers, being the place they would go as little kids for an outing or to purchase their backto-school gear; and now, having the opportunity to share the experience with kids and grandkids of their own.
“Our aspirational retail offering features a hub for fashion, food,
décor, tech and services, contributing to Cresta’s classification as a superregional shopping centre that features a diverse mix of stores.”
These include anchor stores such as Woolworths, Pick n Pay, Checkers, Game, Edgars, Ster-Kinekor, Mr Price Emporium; in addition to noteworthy brands such as Zara, iStore, Barnyard Theatre, Lindt, Lush Cosmetics, Palladium Boots, Carrol Boyes, Le Creuset, Paul’s Homemade Ice Cream, Art Jamming, Nespresso, Lindt and South Africa’s largest Dis-chem.
Wholly-owned by Pareto Pty Ltd and managed by Mowana Properties, the Centre’s operations, finance, leasing and marketing departments combine with ‘Cresta’s face’, the frontline team, to keep the shopping centre
“on course” and true to the founding mission that helped to attract such high-profile brands in the first place.
Bester affirms: “Our mission statement is to create a superior customer experience through our world-class properties. Through this, we generate sustainable and diversified total returns for our shareholders. Therefore, in line with this, we believe in focusing on the shopper experience.”
Investing in a good experience
This shopper experience addresses more than 16.5 million people every year; each greeted by more than 260 tenants across 114,545 square metres of floor space.
“The customer is the reason for our existence. Hence, to ensure that our shoppers return to Cresta, their