Africa Outlook

AMINATA KANE NDIAYE

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Aminata Kane Ndiaye, renowned as the first female telecommun­ications CEO in Sierra Leone, has led an illustriou­s career.

Between 2009 and 2011 she worked as a consultant for McKinsey & Company France, designing strategies and operations for telecommun­ication and technology providers, banks, and consumer goods manufactur­ers in Europe and West Africa.

This experience was invaluable, combined with internship­s at Goldman Sachs in London, BNP Paribas in Geneva, and at the French Business Confederat­ion (MEDEF) in Paris.

“Before moving to Sierra Leone as the CEO, I had previously been the

B2C Marketing Performanc­e Manager for Orange Sonatel in Senegal, in charge of strategy, sales and margin growth, return on investment, process efficiency, customer experience and loyalty retention,” Ndiaye adds. “Following this I became the Chief Marketing Officer for Orange Money, a business that has grown exponentia­lly in the past four years.”

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