WHAT A DAY-STATE!

Daystate re­cently an­nounced the launch of a Lim­ited Edi­tion ‘Genus’ ri­fle to mark their 40th birth­day. Dave Barham reports …

Air Gunner - - Contents -

Dave Barham at­tends Daystate’s 40th cel­e­bra­tion, for a spe­cial an­nounce­ment

One of my first out­ings as ed­i­tor of Air Gun­ner this month was a rather spe­cial in­vi­ta­tion to Daystate’s 40th year an­niver­sary bash at the Royal Ar­mouries Mu­seum in Leeds. Movers and shak­ers from the world of pub­lish­ing and re­tail were in­vited to this ticket- only event with the prom­ise of a ‘Spe­cial An­nounce­ment’, and what a great an­nounce­ment it was, too!

A WHOLE LOTTA RI­FLES

The mu­seum holds over 29,000 firearms, a great deal of which are air­guns, so I was re­ally look­ing for­ward to what the day might bring.

As soon as I walked through the door, I was greeted by pretty much ev­ery sin­gle air ri­fle that Daystate has ever pro­duced, laid out along rows of ta­bles that lined each side of the hall. I was like a kid in a sweet­shop. I’ve never owned a Daystate, barely held a cou­ple in my life, and there I was with ev­ery model ever made right there in front of me to pick up and play with – it’s ev­ery lad’s dream to own a Daystate, right?

The day was packed full of pre­sen­ta­tions from the his­tory of Daystate as a com­pany, to the his­tory of air­guns them­selves, in­clud­ing a look at the first known PCP ri­fle as used by the Aus­trian Mil­i­tary – the 1780 Gi­ran­doni. I must say, I found the whole ex­pe­ri­ence im­mensely in­ter­est­ing and I learned a lot, as well as putting faces to names from this won­der­ful in­dus­try we work in

THE BIG A

The main rea­son we were all gath­ered there, was to dis­cover that to mark their 40th birth­day in style, Daystate is pro­duc­ing a lim­ited edi­tion ‘Genus’ ri­fle for 2019 . From the graph­ics that Daystate had pro­duced for the launch, she looks like a real stun­ner, and fur­ther in­ves­ti­ga­tion shows that this ri­fle is go­ing to look ev­ery bit as good as Daystate has en­vis­aged.

They’re only go­ing to be pro­duc­ing 200 of this lim­ited edi­tion ri­fle world­wide, and each gun will be in­di­vid­u­ally num­bered on the

breech, so you’d bet­ter make sure you get your or­der in early if you want to own one of these mag­nif­i­cent works of art.

The Genus will come with a beau­ti­ful lam­i­nated stock, which has a com­mem­o­ra­tive in­lay insert in the heel, plus gold em­bel­lish­ments and con­trast­ing stock caps. They will fea­ture a Huma reg­u­la­tor, a fully shrouded bar­rel and 0dB si­lencer, and will be avail­able in .177, .22, .25 and the in­creas­ingly pop­u­lar .20 cal­i­bre in power lev­els from sub 12 ft.lbs. to 40 ft.lbs.

THE GENUS POOL

The com­mem­o­ra­tive Genus ri­fle will in­cor­po­rate the very lat­est in air­gun en­gi­neer­ing, me­tal­lurgy tech­nol­ogy and fea­tures that the Hunts­man has evolved dur­ing its jour­ney from Mk1 to the present day HR Hunts­man Re­gal.

Be­sides the cur­rent, all- metal, 10- shot ro­tary mag­a­zine and sin­gleshot load­ing tray, they in­clude the Harper Patent Sling­shot ham­mer and valve sys­tem, now mar­ried to a Huma- air reg­u­lated ac­tion that mas­sively ex­tends not only the ri­fle’s shot count, but also its con­sis­tency through­out the en­tire air charge.

Un­mis­tak­ably, recog­nised by its sleek, sporter lines, the bolt­op­er­ated Hunts­man also epit­o­mises the ul­ti­mate in handling, cour­tesy of an ac­tion that’s been set lower in the stock for bet­ter bal­ance and ‘pointablilty’.

The Genus main­tains all these at­tributes, build­ing on them with an ex­tra level of de­tail that right­fully re­flects and re­spects its sig­nif­i­cance to the com­pany’s rich air­gun her­itage.

Car­ry­ing all the hall­marks of the orig­i­nal Hunts­man, the Genus is a mile­stone model that en­com­passes both Daystate’s air­gun legacy and its fu­ture com­mit­ment to mak­ing the world’s finest air­guns.

Each ri­fle will be ac­com­pa­nied by a hard- cover book telling the his­tory of Daystate Ltd, which will be in­di­vid­u­ally num­bered, lim­ited and matched to the ri­fle. The Genus will also come pack­aged in a hard case. As far as price goes, we ex­pect each Genus to come in un­der the £ 2,000 bar­rier, but you’ll have to wait un­til early 2019 for prices to be con­firmed.

DOU­BLE WHAMMY

As well as the launch of the Genus ri­fle, Daystate had an­other an­nounce­ment to make on the day – the launch of their new Air­gun­ner’s Sup­port Pack (ASP).

This is a two- tier pro­gram, which aims to build a net­work of so­cial me­dia Daystate ‘Pro Staff’. They’re look­ing for shoot­ers across the board, be it com­pe­ti­tion HFT/FT or gen­eral hunters/back gar­den plink­ers, with the em­pha­sis on so­cial me­dia – each ap­pli­cant will be vet­ted and their suit­abil­ity as­cer­tained.

The scheme ba­si­cally in­volves suc­cess­ful ap­pli­cants be­ing loaned Daystate or Brocock ri­fles and MTC scopes in re­turn for feed­back on so­cial me­dia and video blogs. It’s a great idea for self- pro­mo­tion, and in this mod­ern age it’s a sen­si­ble one too – build­ing a rep­utable fam­ily of Daystate blog­gers who can spread the word to the masses, but pre­vi­ous ex­pe­ri­ence in this field tells me that things can go wrong very quickly, which is why Daystate is adamant that the ‘in­ter­view’ process will be a thor­ough one.

It might sound like I’m talk­ing my­self out of a job here, be­cause it has al­ways been the press and its con­trib­u­tors who have re­viewed kit and spread the word, but if ASP is done cor­rectly the two can work hand in hand with cross pro­mo­tion. Time will tell.

ABOVE: The new Genus is a thing of beauty

ABOVE: Daystate own­ers and man­age­ment were all present for the an­nounce­ment

LEFT: The com­mem­o­ra­tive in­lay in the heel is a re­ally nice touch

LEFT: Daystate dis­played nearly ev­ery model they have ever pro­duced, from the first to the cur­rent

FAR LEFT: Ev­ery­thing about the Genus screams ‘ Daystate’

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