Lat­est taste of suc­cess­for butcher

Airdrie & Coatbridge Advertiser - - News - Ju­dith Ton­ner

Muirhead butcher S Collins & Son earned an im­pres­sive run­ner- up award at the butcher’s shop of the year awards in London.

The fam­ily busi­ness came sec­ond in the “Scot­land” cat­e­gory, in what was the fifth suc­ces­sive year that the firm has reached the in­dus­try fi­nals.

Judges were im­pressed by their mar­ket­ing in­no­va­tions, in­clud­ing a gold loy­alty card scheme for cus­tomers and de­vel­op­ment of an app shar­ing pro­mo­tions, news and recipes.

Owner Ste­wart Collins said: “We were de­lighted to make it to the fi­nal for the fifth time in a row and very proud to be named as one of the three best butcher shops in Scot­land.

“Com­ing sec­ond means we have some­thing to strive for next year – we’re al­ways push­ing to im­prove so this will keep us on our toes, and we have lots planned for 2019.”

It was the year’s third in­dus­try award for the 60-year-old firm, fol­low­ing a Scot­tish craft butch­ers’ di­a­mond award and the “best fam­ily busi­ness” ac­co­lade at the Glas­gow busi­ness awards.

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