Airdrie & Coatbridge Advertiser

Limited edition toys will help teach primary pupils how to be Animal WISE


The Scottish SPCA has launched a run of limited edition toys to encourage Monklands primary school aged pupils how to be Animal WISE.

Characters Inspector Martha and her dog Gibson already guide the youngsters through online learning and e-lessons and feature in face-toface workshops, with the animated pair created to help teach them about the links between human and animal emotions and the welfare needs of animals.

Martha and Gibson are part of the

SPCA’S innovative education programme Animal WISE, which is designed to teach people of all ages about animal welfare in a fun and accessible way.

Gilly Mendes Ferreira, head of education, policy and research, said: “We are dedicated to creating a future where animal harm, whether intentiona­l or not, is eradicated and our Animal WISE programme is central to this.

“We are constantly researchin­g and developing our education offering to ensure we are engaging with young people in accessible and innovative ways.

“By introducin­g Martha and Gibson, we are providing primary school aged pupils familiar and trusted characters to relate to and learn from.”

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