Airdrie & Coatbridge Advertiser
New brand for college reflects its mission aim
New College Lanarkshire (NCL) has unveiled its new brand – with help from a couple of special guests.
Scotland’s Minister for Further Education Jamie Hepburn MSP and North Lanarkshire Provost Jean Jones joined the college’s principal, Professor Christopher Moore, and Ronnie Smith, chair of the Lanarkshire board, at the Motherwell campus to reveal the fresh design.
With a tagline of “Bringing Education Closer”, the new brand identity is part of the college’s Strategy 2025 that aims “to put educational excellence along with student success and attainment at the heart of everything at New College Lanarkshire”.
The starburst icon was created in-house by NCL’S brand team to symbolise a twoway relationship between the college and the community.
Provost Jean Jones said: “We have a close working relationship with New College Lanarkshire to help shape exciting learning and training opportunities for school leavers and other adults so they are equipped with job-ready skills to start or enhance their career.
“The new branding personifies the college’s inspiration and drive to provide first-rate further education within a range of community-based settings, and the council is proud to be a partner with the college in our ambition to improve skills, generate jobs and increase training opportunities for people in North Lanarkshire.”
Jamie Hepburn MSP added: “I was very pleased to be invited to be part of
the new brand unveiling at New College Lanarkshire.
“It was great to learn that the branding is a collaboration between the community and the college, underlining their strong links to the area and the people they serve.”
New signage has been produced and installed by Scotland’s Bravest Manufacturing Co., a new social enterprise situated in the Erskine Veterans Village Estate in Bishopton, Renfrewshire.
Whilst providing jobs and support to brave men and women adjusting to life outside the military, its factory boasts state-of-the art technology to produce signs, panels and printing for contracts in the private and public sectors.
The model is based on Britain’s Bravest Manufacturing Company in Kent, which is also a division of Royal British Legion
Following a standard procurement process, Scotland’s Bravest was commissioned by NCL to manufacture and install 13 new signs at the three main campuses in Coatbridge, Motherwell and Cumbernauld.
Work will begin next year on rebranding NCL’S satellite campuses in Broadwood, Hamilton and Kirkintilloch.
Each of the six campuses now have their own brand logos to reflect the heritage of the institutions that merged to form the college.
In addition, the college’s two inhouse nurseries at the Coatbridge and Cumbernauld campuses have their own colourful logos that sit within the brand family.
Professor Christopher Moore, NCL principal and chief executive, said: “We
are honoured to unveil our new brand and campus signage with the help of Councillor Jean Jones, the Provost of North Lanarkshire Council, and Jamie Hepburn MSP, Scotland’s Minister for Higher Education and Further Education, Youth Employment and Training.
“Just as New College Lanarkshire is focused on enhancing lives, creating a place of opportunity and inspiring confidence, our starburst logo reflects our refreshed purpose, mission and values to put NCL at the heart of our region.
“As our new identity is rolled out across all six of our campuses in Lanarkshire and East Dunbartonshire, it reaffirms our commitment to create strong foundations for social justice and wholeperson education for our students, staff, stakeholders and every member of the local community.”