Shoppers support kids living in food insecurity

Tesco customers buying fruit or vegetables in their local stores in Monklands, or online, will be helping to support thousands of children living in food insecurity.

From now until Sunday the supermarket giants will give a donation when customers top up their trollies with healthy fruit and vegetables in store or online at Tesco.com during the supermarket’s Buy One to Help a Child event.

The cash donated by Tesco from sales of all types of fruit and vegetables will enable its food redistribution charity partner Fareshare to help thousands of children’s charities across the UK who rely on regular donations to help families and young people in communities get the food and help they need.

Last summer, the Tesco Buy One to Help a Child event saw customers fully supporting the campaign by buying armfuls of avocados and apples and bags of broccoli and bananas, amongst many other family favourites, every time they shopped.

Fareshare received the equivalent of more than three million meals’worth of food, which has been redistributed to frontline charities and community groups working with children – handing out food parcels to families, sending snacks to holiday clubs and breakfast clubs and giving many ingredients to community kitchens.

In North Lanarkshire, the campaign saw 3022 meals-worth of food donated, supporting six frontline charities working with children and families.

Jason Tarry, Tesco UK and ROI CEO, said: “Fareshare do amazing work supporting frontline charities, and the food they distribute is making a real difference to young people and families in every part of the UK.

“Every time Tesco customers put a piece of fruit in their basket until April 3, we will make a donation to Fareshare, giving a little extra help to support them in their vital work, ensuring even more children can enjoy healthy and nutritious food.”

Visit https://www.tesco.com/ to find out further information on the Buy One to Help a Child initiative.