Dig­i­tal bill­boards

All About Space - - Sci-fi Tech -

More of a back­ground tech­nol­ogy than an as­pect that plays a ma­jor role in the film, dig­i­tal bill­boards made an ap­pear­ance in Blade Run­ner. Di­rec­tor Ri­d­ley Scott pre­sents a land­scape shot of fu­tur­is­tic Los An­ge­les. While scan­ning the sky­scrapers, a huge, dig­i­tal, al­most-cin­e­matic bill­board ap­pears on one of the build­ings.

This pre-in­ter­net con­cept sparked inspiration for the CEO of DOOH.com, An­drew Phipps New­man. DOOH – which stands for Dig­i­tal Out Of Home – is a com­pany ded­i­cated to pro­vid­ing live, dy­namic ad­ver­tise­ments. This com­pany is now at the fore­front of ad­ver­tis­ing as it of­fers a more en­tic­ing form, one that will make peo­ple stop and stare.

These dig­i­tal bill­boards have come a long way in re­cent years and have taken ad­van­tage of crowded cities, such as Lon­don and New

York, to utilise this unique ad­ver­tis­ing tac­tic. It is in­cred­i­ble to think that this has come from an idea that was shown as a back­ground fea­ture of a neo-noir sci­ence-fic­tion film in the early 1980s.

This also begs to think, what other hid­den gems that were in the more re­cent Blade Run­ner

2049 film could spark, or have al­ready sparked, a rev­o­lu­tion in a com­pletely dif­fer­ent in­dus­try? And who knows, with the in­crease in space com­mer­cial­i­sa­tion, what dig­i­tal bill­boards for space ex­plo­ration could peo­ple be see­ing in Times Square?

In dig­i­tal bill­boards were used to dec­o­rate the dystopian me­trop­o­lis of Los An­ge­les

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