GO BACK TO BASICS

It’s important to remember that – despite what banks and marketing companies would have us believe – not everyone is online.

Many people, for various reasons, remain unconnected to the internet, and the ‘joys’ of the World Wide Web are a mystery to them. So you will need to go back in time to how people used to publicise events before the world went digital – and put up advertising posters! An A4 sheet – or even just a small card – in shop windows, or in supermarkets, with your plans and your contact details on will attract people who don’t use social media.