Amateur Photographer

Try before you buy

Not sure if Rotolight’s lighting kit is right for you? Never fear, because the company’s latest promotion could be right up your street...

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Rotolight and Hireacamer­a have teamed up to help you choose your next lighting kit

It’s pretty unlikely you’d buy a new car without taking it for a test drive first, so it makes sense to apply the same kind of thinking to other high-value purchases too.

If you’ve had your head turned by Rotolight’s innovative lighting gear but have been nervous about the cost, then you’ll be excited to learn about the company’s latest fantastic promotion.

Rotolight has teamed up with leading hire company Hireacamer­a to give you the opportunit­y to ‘try before you buy’ the latest in lighting technology before committing to part with your cash. If you like the results you get and decide to go ahead with the purchase, you’ll even get the cost of your hire period refunded (T&C’s apply, see boxout, right). Alternativ­ely it’s a great way to hire Rotolight’s products for rare, infrequent or one-off shoots.

The new promotion means that you can take advantage of a three-day weekend hire, or weekday rental, of a number of different lighting kits. Free collection is available via a number of retailers across the UK.

Rotolight’s full range of lighting set-ups, including the NEO 2, AEOS and Anova PRO 2, are available, all of which offer powerful, bi-colour, continuous LED light with High Speed Sync flash capability. Ideal for both photograph­ers and videograph­ers, Rotolight LEDs are highly regarded for their outstandin­g colour accuracy (CRI 96, TLCI 91), and are easy to use thanks to electronic­ally adjustable brightness and colour temperatur­e. With these tools, you can match the lights perfectly to the ambient lighting conditions of your shooting environmen­t.

Another plus point of using Rotolight is zero recycle time between flashes, ensuring that you never miss a moment – meaning they are the perfect partner for modern cameras that are capable of high frame rates, such as many of the latest mirrorless models.

If videograph­y is more your thing, all Rotolight LEDs come with a customisab­le suite of built-in CineSFX™ which have been designed in conjunctio­n with visual effects veteran Stefan Lange ( Skyfall, Batman, Tomb Raider), to simulate certain lighting effects, such as a paparazzi, lightning and fire for added creativity on set.

Speaking about Rotolight

equipment, director Kevin Chapman, who has won three BAFTAs and two RTS awards, says, ‘Rotolights are a very flexible piece of kit. They’ve opened up a whole new window of how to direct and how to shoot. Extremely fast, extremely light, extremely reliable, they’re just a fantastic tool.’

Rotolight is a pioneering British technology company which specialise­s in creating LED products for photograph­ers and filmmakers. It has developed many industry-first features and has won numerous accolades and awards for its innovation, technical excellence and product quality. It is a family business, with a long-term outlook allowing it to focus on providing high-quality products and a unique customer experience.

Rod Aaron Gammons, the Managing Director of Rotolight, says, ‘We are delighted to announce this scheme with Hireacamer­a, to provide creative imagemaker­s the opportunit­y to test the latest in LED lighting technologi­es on their next shoot and utilise first-hand the advantages of our unique “shoot what you see” lighting technology, with industry-first innovation­s such as HSS flash with zero recycle time, and built in CineSFX™ for filmmakers.’

As well as the NEO 2, AEOS and Anova PRO 2, you can take various accessorie­s for a test spin. HSS wireless triggers are compatible with a wide range of camera brands, including Canon, Nikon, Olympus, Panasonic, Sony and Fujifilm.

THE SERVICE

Rotolight’s Try Before You Buy Service is available through the Hireacamer­a website, with free next- day collection from participat­ing retailers. You can hire Rotolight kit for any length of time and claim a refund for a maximum of three days’ hire. Terms and conditions apply. See hireacamer­a.com/rotolight, where you’ll also find a full list of retailers and locations where you can pick up the kit.

 ??  ?? The innovative lighting kit is great for both stills and video shoots
The innovative lighting kit is great for both stills and video shoots
 ??  ?? Hiring Rotolight kit is a great idea for one-off shoots
Hiring Rotolight kit is a great idea for one-off shoots
 ??  ?? Rotolight kit is the perfect partner for today’s mirrorless cameras
Rotolight kit is the perfect partner for today’s mirrorless cameras
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