Back in the day
A wander through the AP archive. This week we pay a visit to December 1957
‘REVEAL your hidden gifts! With Johnson Chemicals.’ We don’t write coverlines like that any more (it’s probably just as well). Christmas shopping got under way quite early back in the 1950s, as now, so under a rather parsimonious sprig of mistletoe, a very 1950s couple are about to exchange gifts, and we guess, a kiss. The lady appears to be about to get the engine from a flying saucer – but this outlandishlooking gift is a cine camera. We’re not entirely sure what the bloke is getting, but his slightly rakish expression suggests it’s his lucky day...
Moving quickly on, this issue had a major spread on potential Christmas presents, and there are some interesting bits of photographic archaeology in there. Highlights include a gadget bag from Boots in ‘attractive imitation pigskin’, while for readers wishing they’d hurry up and make colour photography mainstream, British Pens Ltd was flogging a photographic colouring kit. Animal lovers look away now – another company called Arrowtabs was selling an anti-static brush made from ‘specially treated squirrel hair’. Ew!
Xmas gift ideas: colouring kit, gadget bag, anti-static brush