Back in the day

A wan­der through the AP ar­chive. This week we pay a visit to De­cem­ber 1957

Amateur Photographer - - 7days -

‘RE­VEAL your hid­den gifts! With John­son Chem­i­cals.’ We don’t write cov­er­lines like that any more (it’s prob­a­bly just as well). Christ­mas shop­ping got un­der way quite early back in the 1950s, as now, so un­der a rather par­si­mo­nious sprig of mistle­toe, a very 1950s cou­ple are about to ex­change gifts, and we guess, a kiss. The lady ap­pears to be about to get the en­gine from a fly­ing saucer – but this out­landishlook­ing gift is a cine cam­era. We’re not en­tirely sure what the bloke is get­ting, but his slightly rak­ish ex­pres­sion sug­gests it’s his lucky day...

Mov­ing quickly on, this is­sue had a ma­jor spread on po­ten­tial Christ­mas presents, and there are some in­ter­est­ing bits of pho­to­graphic ar­chae­ol­ogy in there. High­lights in­clude a gad­get bag from Boots in ‘at­trac­tive imi­ta­tion pigskin’, while for read­ers wish­ing they’d hurry up and make colour pho­tog­ra­phy main­stream, Bri­tish Pens Ltd was flog­ging a pho­to­graphic colour­ing kit. An­i­mal lovers look away now – an­other com­pany called Ar­rowtabs was sell­ing an anti-static brush made from ‘spe­cially treated squir­rel hair’. Ew!

Xmas gift ideas: colour­ing kit, gad­get bag, anti-static brush

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