Jeremy’s top tips

1 Location

Will the image be displayed in a dark, north-facing, low-ceilinged 18th century cottage living room, or a bright and modern well-illuminated of ce space? Choose the appropriate print and framing style for its environment.

2 Medium

Be aware of the differences in looking at a monitor image, a bright backlit LED screen and looking at a print which is more often than not ink on paper and lit with re ective light. The two can look and be very different.

3 Size

Size matters – consider the size of print in relation to its frame and environment. I have an 8x8in print on my wall, but in a frame it is 24x24 and it works, it has impact. Be bold, and try something a bit different.

4 Don’t cut corners

If you are getting a shot printed, mounted and displayed, go for it and treat yourself. This is your work; value it because if you don’t, no one else will. Cheap and shambolic framing is the death of many a decent image.

5 Take your time

Rushing into a decision because you need it framed yesterday is not the correct approach. Look at all the options Whitewall offers, as they are many and varied and the quality superb. Use the tools on its website to try to visualise how your image will look in a certain style or size.