The Fire Phone shows the Kindle Fire failed (and that it will also fail)

The pile ‘em high, sell ‘em cheap philosophy may be failing, so what now for Amazon hardware?

The Fire Phone launch tells us that technology’s most disruptive company is caught in too minds. The Kindle Fire must be failing, and the Fire Phone starts out on shaky ground.

Amazon in late-June confirmed the world’s worstkept secret in launching its first smartphone. And when Amazon does anything, we watch very closely.