The six mod­els in the Aven­tus range are some­thing spe­cial

Angling Times (UK) - - TACKLE NEWS -

MEN­TION the word ‘Guru’ to most an­glers and they will think about items such as Hy­brid and X-Safe Method feed­ers and ready-tied rigs.

So the com­pany’s first ven­ture into the rod mar­ket in March came as a bit of a pleasant shock.

Thou­sands flocked to The Big One Show in Farn­bor­ough for a first glance at these Aven­tus rods, which should be avail­able in the shops this Au­gust.

Mean­while, last week the Aven­tus range made its of­fi­cial UK de­but at an in­vite-only dealer day at Par­tridge Lakes, near War­ring­ton, and Angling Times was on hand to catch the ac­tion.

Six rods make up the range – 11ft and 12ft Float, 10ft and 11ft Feeder and 12ft and 13ft Dis­tance Feeder mod­els.

Priced be­tween £375 and £450, they won’t suit ev­ery­one’s bud­get, but any­one who does splash out is in for a treat. They all ooze qual­ity, and boast sev­eral in­no­va­tive fea­tures. The han­dles are longer than usual – this is to aid cast­ing – and fin­ger grips are a novel ad­di­tion.

Reel seats on the Float rods are ex­tremely slim, for added com­fort when us­ing labour­in­ten­sive tac­tics such as the pel­let wag­gler, and the guides on all rods are built so as to stop the line wrap­ping around them.

Cur­rent UK Champ and Guru prod­uct de­vel­oper Pemb Wright­ing, who played a big role in cre­at­ing the Aven­tus range, said: “We al­ways said we would never cre­ate a range of rods un­less we felt they were the best on the mar­ket. It’s been two years since we first started work­ing on them, and we are con­fi­dent the fi­nal re­sult will live up to all the hype.”

Pemb Wright­ing helped de­velop these six rods.

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