BRAND POWER

KFC carries tremendous brand appeal across Thailand. For Norton, this is down to three major reasons:

1. The brand is relevant to Thai consumers – chicken is the most relevant and fastest growing protein source in the country. KFC’s product range has also been tailored to suit Thai tastes and preferences. 2. Ease of access – with more than 700 outlets and a huge delivery network, KFC’s footprint means it is within a very short distance for millions of customers. 3. Distinctive offering – KFC’s products are unique to the market and of a high standard, comments which are often fed back to the company by its consumers.

RD has played its part in uplifting the KFC brand across Thailand, its work recognised in the form of numerous awards, as described by Norton.

“Not only have the team accomplished a lot, but they have become thought leaders for KFC in Thailand by always pushing new thinking and new opportunities for the brand,” he says.

“To this end, the team has been presented with a number of regional and global awards including the global Best New

KFC Franchisee award, and KFC Franchisee of the Year for Thailand. Other awards are for contributions and thought leadership in brand development, such as Best Squad of the Year from an Asia-wide industry event and Best New KFC Restaurant Design across Asia.

“It is heartening to see that the team’s extraordinary work in setting up this strong and impactful business so quickly is recognised by our industry and brand peers.”