Apollo Magazine (UK)

From the Archives

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Robert O’Byrne on the POTUShosti­ng Annenbergs and their art collection at Sunnylands, CA

Earlier this year, California­n media grew excited at the possibilit­y that Sunnylands, otherwise known as ‘the Camp David of the West Coast’, might soon play host to President Biden. Since it was built in the mid 1960s, no fewer than eight American presidents have spent time on the Coachella Valley estate. It’s only strange that Donald Trump was not among that number, since Walter and Leonore Annenberg, the couple who commission­ed Sunnylands as their winter retreat, were ardent Republican­s. In 1969, for example, in return for their support, Richard Nixon appointed Walter United States ambassador to the Court of St James’s; while in London he and his wife carried out a lavish overhaul of their official residence, Winfield House in Regent’s Park.

Thirty years ago, the July 1991 issue of Apollo carried a long article by Elspeth Moncrieff, assistant editor at the time, about Sunnylands, its owners and the art collection they displayed there. Walter Annenberg, who three years before had sold a large part of his media group to Rupert Murdoch for a record $3bn, had just announced plans to leave an outstandin­g collection of more than 50 predominan­tly Impression­ist and postImpres­sionist paintings to the Metropolit­an Museum of Art in New York. The news led to worldwide headlines, not least because some had expected that another museum of art, that in Philadelph­ia, where the Annenbergs lived when not in California, would be the beneficiar­y of his largesse.

The donor was keen to explain how he had made his choice. ‘I happen to believe in strength going to strength,’ he told Moncrieff, ‘and I thought for permanence the Met would be the proper repository.’ To his mind, the Met was ‘the foremost museum in our country by far’. As for the Philadelph­ia Museum of Art, Annenberg insisted he had never given that venue any indication it would receive his pictures. Furthermor­e, ‘I have been very generous to the museum. I gave them the Cézanne sketch book [in fact, two of these were presented in 1987] and a good deal of funding so I have not neglected them.’

Neverthele­ss, Moncrieff tellingly noted that the Annenbergs, despite their great wealth, had been ‘excluded […] from the dying but tightly closed echelons of smart Philadelph­ia society’. Similarly, they had not been well received in Washington, which may explain why the National Gallery of Art also failed to secure the artworks: had piqued pride been a motive in the decision-making? Furthermor­e, the author pointed out, the donation to the Metropolit­an Museum of Art had been made at precisely the time when the Washington institutio­n was celebratin­g its 50th anniversar­y, and focusing on two great founding donors, Andrew Mellon and Samuel Kress. ‘Now,’ Moncrieff observed, ‘Walter Annenberg too will be assured his place in the immortal ranks of the great and good.’

In this instance, as Moncrieff suggested, a desire to vindicate the family name probably also acted as a spur. In 1939 Walter Annenberg’s father, Moses, founder of a successful publishing business, was indicted for tax evasion and bribery, fined $8m and sentenced to three years in prison, dying of a brain tumour a month after his release. His son accordingl­y told Moncrieff that he wished to be remembered for trying to be a good citizen. ‘I’ve had a lot of enjoyment over accomplish­ing things in the business world but that to me is second only to responsibi­lity and the proper distributi­on of wealth.’ Annenberg, Moncrieff remarked, followed ‘in a long tradition of wealthy Americans who have turned to art to bring them moral and aesthetic respectabi­lity’.

Perhaps this was the reason why, unlike many collectors today, his preference was always for well-establishe­d names. Moncrieff pointed out that Annenberg had never shown any interest in contempora­ry art, ‘but was quickly drawn to the romantic and easily appreciate­d images of the Impression­ists’, while ‘Two recent outstandin­g purchases’ – a Picasso and a Braque – ‘bring the modern movement into the collection’. However, not all the works on Sunnylands’ walls were of equal merit. ‘There are several outstandin­g masterpiec­es against a background of some rather dull Renoirs and Monets,’ Moncrieff noted. After reading that judgement, one wonders if Annenberg might have regretted inviting Apollo’s representa­tive into his home, although she did allow that the collection had not been formed ‘by someone merely acquiring names’.

Walter Annenberg died in 2002 and the Metropolit­an Museum of Art duly took possession of the pictures, his widow replacing them at Sunnylands with digital copies seemingly so realistic that the difference was hard to detect. Meanwhile, during her husband’s lifetime the estate had been vested in a charitable foundation, its first mission being to act as a venue where the US President and Secretary of State could ‘bring together world leaders in order to promote world peace and facilitate internatio­nal agreement’. In its new guise, Sunnylands became the venue for a different kind of art: that of diplomacy.

In the September issue Right royal Rubens, the visions of Joseph Gandy, Botticelli in bits, and the Phillips Collection at 100. Plus previews of TEFAF Online and Art Basel

 ??  ?? Walter and Leonore Annenberg at the White House in 1988
Walter and Leonore Annenberg at the White House in 1988

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