Get digital and boost your business

Making the most of digital opportunities is becoming increasingly important in business.

Business Gateway Argyll and Bute adviser Donald Melville explains how tools like Google Analytics can help.

‘In a nutshell, Google Analytics shows you how people found your website, how they explored it and can help you identify what you can do to make your website better and enhance their experience. Improving website content or making it more interactive can help encourage visitors to stay on a page longer.

‘A lot of people use Google Analytics because it’s free and it’s a good way to prove what’s working, or what isn’t. You can track online advertising effectively and you can check the click through rate from the Google Analytics account to your website.

‘You have probably seen a pop-up sign on some websites about ‘Cookies’. These aren’t evasive programmes and hold no personal details, instead they are small text files which are used to track activity.’

Through the DigitalBoost programme, Business Gateway offers a range of free workshops to help your business exploit online opportunities to engage customers. DigitalBoost workshops available to book in November are: Web and Social Media Analytics, 1-4pm, Tuesday November 27, Helensburgh. Paid-for Advertising, 10am-1pm, Wednesday November 28, Lochgilphead. Enhance your Business with Digital, 10am1pm, Thursday November 29, Oban.

Let Business Gateway Argyll and Bute help your business, visit www.bgateway. com/argyll-and-bute or call 01546 808363.