Double victory for Isuzu D-Max at Trade Van Driver Awards 2024

Isuzu UK proudly announces its outstanding feat of success at the prestigious Trade Van Driver Awards 2024, where the Isuzu D-Max clinched the coveted title of ‘Vehicle of the Year’ for the first time, along with securing the esteemed ‘Best Workhorse Pick-up’ award for the 12th consecutive year, cementing itself as the go-to commercial vehicle.

In 2024, Isuzu D-Max secured the most prestigious title at the award, ‘Vehicle of the Year.’ The winning vehicle has to be outstanding in multiple categories, including range, value, capability, reliability, and practicability. Having a proven record of each of these, with the brand expansion to the lifestyle market and the recent announcement of the D-Max BEV, Isuzu has ticked all the boxes to claim the highest title at the Trade Van Driver Awards this year. “For the first time in the history of the Trade Van Driver Awards, a 4x4 pickup truck has won our top prize. The D-Max has blossomed from being a small player to a rising star in its sector. Models now go from the basic ‘farmer’s entrylevel’ model to the outrageous Arctic Trucks AT35 edition and traders are obviously fast cottoning on to the merits of the D-Max as sales were up a massive 36% last year.” said Matthew Eisenegger, Editor at Trade Van Driver.

Following the prestigious ‘Vehicle of the Year’ win, Isuzu D-Max has also been recognised as the ‘Best Workhorse Pick-up’ in the market. The Japanese pickup has now won this award for 12 consecutive years, proving decade after decade its toughness, practicality and reliability, key factors for people requiring their pick-up to withstand the toughest of jobs.

Alan Able, Isuzu UK Managing Director, expressed his excitement, stating, “We are thrilled to receive the ‘Best Workhorse Pick-up’ award for the 12th year running. Winning this category is a testament to the unparalleled durability and performance Isuzu has been consistently delivering over the years. What’s more, the D-Max has also won the most prestigious award from Trade Van Driver, the ‘Vehicle of the Year’ title, marking a significant milestone for us. With the great availability of the D-Max, our customers won’t have to miss out on the proven award-winning pick-up.”

The Isuzu D-Max continues to impress with its rugged reliability, exceptional performance, and versatility, making it the top choice for tradespeople and fleet operators across the UK. With its reputation for durability and capability, the D-Max stands as a symbol of excellence in the pickup truck segment.

For more information about Isuzu UK and the awardwinning D-Max range, contact your local Isuzu Dealer S&S Services on 01292 880080.