Free parking back to help boost trade

FREE parking in Ashbourne is being offered after 2pm throughout December in a bid to encourage people to shop locally for Christmas.

Derbyshire Dales District Council is offering the initiative from Saturday, December 1 – for the 11th successive year.

The parking initiative was introduced in 2008 to help families and businesses during the recession.

District Council leader Lewis Rose said: “These are tough times financially for local government but we are absolutely committed to our number one priority of supporting and encouraging a thriving district.

“While parking income is vital in helping us to maintain some of the excellent car parking, environmental and recreational services we provide for local people and visitors, we are delighted to announce the continuation of an important initiative that undoubtedly helps local businesses and our residents at this important time of the year.”

The free parking from 2pm throughout December comes on top of residents’ parking concessions that allow locals to park free every day of the year before 11am and after 4pm. Free parking extends to midnight each day and motorists are reminded not to leave anything valuable in their vehicles as the lead up to Christmas can also be a choice time for thieves.