Cou­ple bring their mil­i­tar y ex­pe­ri­ence to a book on the use of mot­tos

Ashbourne News Telegraph - - QEGS SPEECH NIGHT - By Gareth But­ter­field gareth.but­ter­[email protected]­bourne­new­stele­graph.co.uk

A COU­PLE from Ash­bourne who have brought their mil­i­tary ex­pe­ri­ence into the world of busi­ness have launched a book which ex­am­ines reg­i­men­tal mot­tos and links them to the world of busi­ness.

Adam Fraser-hitchen and Amanda Fos­ter, who live in Church Street and run a busi­ness de­vel­op­ment and coach­ing com­pany, an­a­lysed the mot­tos of 21 mil­i­tary reg­i­ments, ex­plained what they mean, and how they can ap­ply to a busi­ness en­vi­ron­ment.

Adam, 49, a char­tered en­gi­neer and army colonel, says the book, which is called “The Power of the Motto”, is aimed at en­cour­ag­ing busi­ness lead­ers to draw in­spi­ra­tion and mo­ti­va­tion from mot­tos that have been used to de­liver suc­cess among sol­diers on the front­line.

He said: “The book has been in our minds for a while and comes from be­ing in the mil­i­tary for a while and know­ing that ev­ery reg­i­ment in the Bri­tish Army has a motto.

“Since we stepped into in­dus­try two or three years ago we’ve no­ticed that many busi­nesses have straplines.

“And those straplines are seen by the busi­ness as words and not lines to live your life by.

“Whereas the mot­tos are re­ally deep­rooted in the minds of the sol­diers.

“They’re more than words and both of us have seen the ac­tions that come from the be­lief in these mot­tos in the mil­i­tary op­er­a­tions we’ve been in­volved in.

“It’s about try­ing to cap­ture the en­thu­si­asm and that drive from a re­ally small set of words to give a char­ac­ter of how you go about your busi­ness.

“Ev­ery one of these 21 mot­tos have a busi­ness ap­pli­ca­tion, so we ex­plain what it means in mil­i­tary lan­guage, and then ex­plain how you might put it into a busi­ness con­text.”

Adam says the mot­tos are aimed at bol­ster­ing the ex­pe­ri­ence of se­nior lead­ers as well as de­vel­op­ing ju­nior lead­ers look­ing for a di­rec­tion for their teams.

Among the mot­tos an­a­lysed in the book is the one used by the lo­cal Mer­cian Reg­i­ment, which is “Stand firm, strike hard.”

The book in­ter­prets this as de­vel­op­ing the re­silience to stand firm in the face of stiff com­pe­ti­tion in a bid to strike with ef­fec­tive and timely de­ci­sions.

To ap­ply this to busi­ness, the book ad­vises lead­ers to have con­fi­dence in their plan, stick to their path and to take ac­tive steps to con­trol the de­liv­ery of each busi­ness out­come.

Amanda, 48, is also a char­tered en­gi­neer and has more than 27 years ex­pe­ri­ence within de­fence and in­dus­try. Her back­ground in­cludes a se­ries of fe­male leader firsts and high achieve­ments.

The cou­ple, who still have ac­tive roles in busi­ness, have re­cently moved their com­pany, Dragon­fly Di­rec­tors Ltd, to Ed­nas­ton Busi­ness Park, set­ting up an of­fice in the newly-con­verted for­mer nurs­ing home.

Their book, which is on sale on Ama­zon, priced at £9.99, will be used by the com­pany when train­ing, men­tor­ing and de­vel­op­ing the busi­ness lead­ers they work with day to day.

Adam Fraser-hitchen and Amanda Fos­ter and their book, in­set

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