FUEL COM­PANY

Asia Outlook - - Oil & Gas -

Philip­pines and TIPCO As­phalt of Thai­land; and even dig­i­tal trans­ac­tions.

Fadul­lon con­tin­ues: “To­day, Phoenix Petroleum has be­come more than just a gas sta­tion. We have be­come a multi‐in­dus­try com­pany that of­fers com­pre­hen­sive and qual­ity prod­ucts and ser­vices to our grow­ing cus­tomers and part­ners.

“From one of the many small in­de­pen­dent play­ers in the oil in­dus­try in the Philip­pines, we now stand at num­ber three in terms of mar­ket share, fi­nally break­ing down the long‐ im­pen­e­tra­ble wall that was dom­i­nated for decades by the three tra­di­tional oil com­pa­nies. To fi­nally be one of the top three play­ers is a feat we are very proud of.”

Asia Out­look (ASO): What has been your over­rid­ing ap­proach to con­tin­u­ous im­prove­ment and port­fo­lio ex­pan­sion, in or­der to achieve such mar­ket goals?

Henry Al­bert Fadul­lon (HAF): We have al­ways taken an en­tre­pre­neur­ial ap­proach to do­ing things, al­ways look­ing at op­por­tu­ni­ties and ways we can serve our cus­tomers bet­ter.

We are driven by our vi­sion, “to be an in­dis­pens­able part­ner in the jour­ney of ev­ery­one whose life we touch”, and our core val­ues of team­work, ex­cel­lence, ser­vice, stew­ard­ship, in­tegrity, and in­no­va­tion. We are al­ways on the look­out for op­por­tu­ni­ties that will give value and growth to our Com­pany and our part­ners.

Over the past two years alone, we have ac­quired com­pa­nies and ven­tured into new busi­nesses: LPG, trad­ing and sup­ply, con­ve­nience store re­tail­ing, as­phalt, and dig­i­tal trans­ac­tions. Most re­cently in June, we signed an MOU with CNOOC Gas and Power Group

Co. Ltd., a sub­sidiary of China Na­tional Off­shore Oil Cor­po­ra­tion (CNOOC), China’s largest liq­ue­fied nat­u­ral gas (LNG) im­porter, to study, plan and de­velop a LNG re­ceiv­ing ter­mi­nal project in the Philip­pines.

“Phoenix Petroleum is al­ways open to op­por­tu­ni­ties for growth and ex­pan­sion, whether through prod­uct and ser­vice of­fer­ings or by net­works and part­ner­ships”

ASO: Across how wide a foot­print does the Com­pany cur­rently work, and what is Phoenix Petroleum’s strat­egy when it comes to iden­ti­fy­ing po­ten­tial projects in new re­gions?

HAF: Phoenix Petroleum is al­ways open to op­por­tu­ni­ties for growth and ex­pan­sion, whether through prod­uct and ser­vice of­fer­ings or by net­works and part­ner­ships. If we see the need and the po­ten­tial, we will def­i­nitely con­sider ad­vanc­ing the busi­ness, lo­cally and in­ter­na­tion­ally. So while we fo­cus on our core petroleum busi­ness, we will in­vest in new rev­enue and profit streams, and push ag­gres­sively in ar­eas where we see the great­est op­por­tu­nity that de­liv­ers growth and value.

ASO: On a more in­ter­nal note, what sig­nif­i­cant cap­i­tal in­vest­ments have been made in re­cent months to help keep up with your own growth?

HAF: Ear­lier this year, in Fe­bru­ary, we launched the Phoenix PULSE Tech­nol­ogy, a fuel ad­di­tive with ad­vanced clean­ing and pro­tec­tion prop­er­ties for en­hanced power and ac­cel­er­a­tion. Made with cut­ting-edge tech­nol­ogy by world-class fuel ex­perts ex­clu­sively for Phoenix Petroleum, Phoenix PULSE Tech­nol­ogy helps re­sult in bet­ter fuel econ­omy when used con­tin­u­ously and puts our fuel prod­ucts at par with global brands.

We are also up­grad­ing the look and de­sign of our fuel sta­tions to re­flect our Com­pany's as­pi­ra­tion of be­com­ing the next gen­er­a­tion fuel com­pany cater­ing to the needs of the next gen­er­a­tion driv­ers.

We are also max­imis­ing syn­er­gies among our busi­nesses and con­tin­u­ing to im­prove our in­ter­nal pro­cesses so that we be­come more ef­fec­tive and ef­fi­cient.

ASO: What ma­jor en­vi­ron­men­tal trends are the Com­pany mon­i­tor­ing at present, and how is

Phoenix Petroleum adapt­ing to stay ahead of this in­dus­try curve?

HAF: We ac­knowl­edge the chal­lenge on the en­vi­ron­ment as real and im­por­tant. The fu­ture of trans­porta­tion is e-ve­hi­cles, an al­ter­na­tive that seems to threaten the petroleum in­dus­try. How­ever, we, at Phoenix, see this as an op­por­tu­nity for LPG or auto-gas to ad­vance as a vi­able and cred­i­ble al­ter­na­tive to bridge the tran­si­tion from the con­ven­tional fu­els we use to­day to the elec­tric ve­hi­cles of the fu­ture. Other coun­tries have al­ready switched to and adopted auto-gas, or LPG to power ve­hi­cles. We be­lieve that LPG is the best green fuel al­ter­na­tive we can of­fer now as it is af­ford­able, read­ily avail­able, and portable.

ASO: Ul­ti­mately, what would you say de­fines and dif­fer­en­ti­ates Phoenix Petroleum in the mar­ket, and how do you fore­see this com­pet­i­tive ad­van­tage man­i­fest­ing it­self in the fu­ture?

HAF: As a pre­ferred choice to the tra­di­tional play­ers, we dis­tin­guish our­selves by our agility, flex­i­bil­ity, and speed. We are easy to do busi­ness with, and we are com­mit­ted to bring­ing high‐qual­ity, in­no­va­tive, and end-to-end ser­vices to our clients and busi­ness part­ners.

Our goal is to achieve our vi­sion, and we have been tak­ing strate­gic steps to ful­fil this. Our en­tre­pre­neur­ial ap­proach to busi­ness has given us great re­sults: an in­crease in mar­ket share, triple all-time highs on sales vol­ume, rev­enues, and net in­come last year. You can ex­pect that we will con­tinue to move for­ward with this mind­set and con­tinue ex­pand­ing and in­no­vat­ing our net­work and port­fo­lio into re­lated and rel­e­vant busi­nesses in the com­ing years.

“As a pre­ferred choice to the tra­di­tional play­ers, we dis­tin­guish our­selves by our agility, flex­i­bil­ity, and speed”

Henry Al­bert Fadul­lon, CEO, Phoenix Petroleum

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