Philippines and TIPCO Asphalt of Thailand; and even digital transactions.
Fadullon continues: “Today, Phoenix Petroleum has become more than just a gas station. We have become a multi‐industry company that offers comprehensive and quality products and services to our growing customers and partners.
“From one of the many small independent players in the oil industry in the Philippines, we now stand at number three in terms of market share, finally breaking down the long‐ impenetrable wall that was dominated for decades by the three traditional oil companies. To finally be one of the top three players is a feat we are very proud of.”
Asia Outlook (ASO): What has been your overriding approach to continuous improvement and portfolio expansion, in order to achieve such market goals?
Henry Albert Fadullon (HAF): We have always taken an entrepreneurial approach to doing things, always looking at opportunities and ways we can serve our customers better.
We are driven by our vision, “to be an indispensable partner in the journey of everyone whose life we touch”, and our core values of teamwork, excellence, service, stewardship, integrity, and innovation. We are always on the lookout for opportunities that will give value and growth to our Company and our partners.
Over the past two years alone, we have acquired companies and ventured into new businesses: LPG, trading and supply, convenience store retailing, asphalt, and digital transactions. Most recently in June, we signed an MOU with CNOOC Gas and Power Group
Co. Ltd., a subsidiary of China National Offshore Oil Corporation (CNOOC), China’s largest liquefied natural gas (LNG) importer, to study, plan and develop a LNG receiving terminal project in the Philippines.
“Phoenix Petroleum is always open to opportunities for growth and expansion, whether through product and service offerings or by networks and partnerships”
ASO: Across how wide a footprint does the Company currently work, and what is Phoenix Petroleum’s strategy when it comes to identifying potential projects in new regions?
HAF: Phoenix Petroleum is always open to opportunities for growth and expansion, whether through product and service offerings or by networks and partnerships. If we see the need and the potential, we will definitely consider advancing the business, locally and internationally. So while we focus on our core petroleum business, we will invest in new revenue and profit streams, and push aggressively in areas where we see the greatest opportunity that delivers growth and value.
ASO: On a more internal note, what significant capital investments have been made in recent months to help keep up with your own growth?
HAF: Earlier this year, in February, we launched the Phoenix PULSE Technology, a fuel additive with advanced cleaning and protection properties for enhanced power and acceleration. Made with cutting-edge technology by world-class fuel experts exclusively for Phoenix Petroleum, Phoenix PULSE Technology helps result in better fuel economy when used continuously and puts our fuel products at par with global brands.
We are also upgrading the look and design of our fuel stations to reflect our Company's aspiration of becoming the next generation fuel company catering to the needs of the next generation drivers.
We are also maximising synergies among our businesses and continuing to improve our internal processes so that we become more effective and efficient.
ASO: What major environmental trends are the Company monitoring at present, and how is
Phoenix Petroleum adapting to stay ahead of this industry curve?
HAF: We acknowledge the challenge on the environment as real and important. The future of transportation is e-vehicles, an alternative that seems to threaten the petroleum industry. However, we, at Phoenix, see this as an opportunity for LPG or auto-gas to advance as a viable and credible alternative to bridge the transition from the conventional fuels we use today to the electric vehicles of the future. Other countries have already switched to and adopted auto-gas, or LPG to power vehicles. We believe that LPG is the best green fuel alternative we can offer now as it is affordable, readily available, and portable.
ASO: Ultimately, what would you say defines and differentiates Phoenix Petroleum in the market, and how do you foresee this competitive advantage manifesting itself in the future?
HAF: As a preferred choice to the traditional players, we distinguish ourselves by our agility, flexibility, and speed. We are easy to do business with, and we are committed to bringing high‐quality, innovative, and end-to-end services to our clients and business partners.
Our goal is to achieve our vision, and we have been taking strategic steps to fulfil this. Our entrepreneurial approach to business has given us great results: an increase in market share, triple all-time highs on sales volume, revenues, and net income last year. You can expect that we will continue to move forward with this mindset and continue expanding and innovating our network and portfolio into related and relevant businesses in the coming years.
“As a preferred choice to the traditional players, we distinguish ourselves by our agility, flexibility, and speed”
Henry Albert Fadullon, CEO, Phoenix Petroleum