Asia Outlook - - Business Travel - Writer: Matthew Staff | Project Man­ager: Joe Pal­liser

Of all Malaysia’s rich ta­pes­try, Sabah per­haps epit­o­mises the coun­try’s most at­trac­tive qual­i­ties best

FOR ALL OF Kuala Lumpur’s ur­ban moder­nity, and Pe­nang’s cul­tural preva­lence, Sabah rep­re­sents ‘team na­ture’ and for that alone, it will for­ever re­main one of the na­tion’s fore­most hotspots.

The State has recog­nised this ap­peal too. Ev­ery strate­gic in­vest­ment, in­fras­truc­tural de­vel­op­ment and tourism-driven im­prove­ment is made with a view to cap­i­talise on the nat­u­ral de­lights that grace the likes of Bor­neo, Kin­a­balu, Sepi­lok and Tawau.

As a re­sult, Sabah is now one of the world’s lead­ing ar­eas for wildlife con­ser­va­tion on the na­ture side, and for is­land div­ing from a more ad­ven­tur­ous per­spec­tive. These two el­e­ments are rea­son enough to ex­plore the re­gion once busi­ness has been con­cluded. And it’s only go­ing to get bet­ter in the years to come.

The Sabah Tourism Board con­tin­ues to work tire­lessly to diver­sify

Sabah’s of­fer­ing, without di­lut­ing the au­then­tic­ity and or­ganic traits that are al­ready so pop­u­lar. Rather, it is fo­cus­ing on en­hanc­ing peo­ple’s stay once there - ad­dress­ing ar­eas of hos­pi­tal­ity as ev­i­denced by Hy­att Re­gency Kin­a­balu and Ming Gar­den Ho­tel & Res­i­dences; and ac­ces­si­bil­ity as epit­o­mised by the 19 dif­fer­ent do­mes­tic and in­ter­na­tional routes that con­nect to Sabah.

Ar­eas of nightlife and the food & drink scene are also be­ing de­vel­oped to at­tract a younger de­mo­graphic of vis­i­tors, and in the years to come it will come as no sur­prise to see Sabah ev­ery bit as pop­u­lar as its neigh­bour­ing coun­ter­parts.

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