The Charm of Kyoto

SINCE THE 1960S, Japan has enjoyed a lengthy period of rapid economic growth, reflected by the evolution of its business infrastructure, its civil engineering landscape and its transport networks.

The 1964 Tokyo Olympic Games and the Osaka Expo in 1970 were turning points for the country, which Kyoto duly leveraged.

“Even in the off‐seasons, the Kyoto City Tourism Association introduced winter and summer travel promotion initiatives,” Akahoshi notes. “From an offering perspective, in 1994, the ‘culture of ancient Kyoto’ – which comprises 17 shrines, temples and a castle – was registered as a UNESCO World Cultural Heritage site, further giving rise to the recognition of Kyoto; both in Japan and abroad.”

Simultaneously, the Kyoto City Tourism Association expanded and strengthened its remit, broadening the extent of activities on offer to young locals, and excited visitors from overseas; each being given the opportunity to explore the region’s history, as well as its more modern charms.

From a business travel perspective, “in order to attract suitable MICE activities, we went on to develop unique venues and a specialised marketing approach”, Akahoshi continues. “We participate in overseas trade fairs and business meeting, while conducting executive tours and luxury events.

“As a result, we are further disseminating the charm of Kyoto.”

“We will pursue steady progress towards a sustainable and satisfying international culture of tourism in this city, and will continue to shine as a city that satisfies tourists and business professionals alike, 50 and 100 years into the future”– Shuhei Akahoshi, Managing Director, Kyoto City Tourism Association; and Managing Director of Conventions and Tourism, Kyoto Convention & Visitors Bureau