DSQUARED2

Attitude - - Front Page - Words Joseph Kochar­ian

Count­ing Madge, Brit­ney and Xtina as fans, broth­ers Dean and Dan Caten win our Style Award

The Caten twins per­son­ify quality and dy­namism— in their de­signs and in what they take a stand for. Their brand, Dsquared2, cel­e­brates who you are. It’s no won­der they are the win­ners of the At­ti­tude Style Award

Af­ter study­ing at the fa­mous Parsons School of De­sign, twins Dean and Dan Caten went on to work at Ver­sace and Diesel be­fore cul­ti­vat­ing their own brand, Dsquared2, in 1995.

The Cana­dian duo have al­ways had a fl are for per­for­mance, so it’s no sur­prise that af­ter 23 years in busi­ness, they’ve worked with a slew of pop’s top acts, creat­ing outfi ts with edge. Take Madonna for in­stance: Dean and Dan worked with Madge on her 2001 Drowned World tour and the rodeo- themed Don’t Tell Me video. Mov­ing from the queen of pop, to the princess, the Catens were also re­spon­si­ble for Brit­ney’s ring­leader jacket and top- hat outfi t on her 2009 Cir­cus tour.

With ex­pe­ri­ence work­ing closely with those who en­ter­tain for a liv­ing, Dean and Dan have been able to take what they’ve learnt and in­cor­po­rate it into their own fash­ion shows. Fun, friv­o­lous, fan­tas­ti­cal and, of course, fash­ion­able, Dsquared2 run­way dis­plays are never short of the spec­tac­u­lar. Take Naomi Campbell, who, in the early Noughties, dashed down the cat­walk to­wards a pri­vate jet, be­fore turn­ing on her heels and strut­ting like only Naomi can. Or Christina Aguil­era at Mi­lan Fash­ion Week 2004, who stripped male mod­els to their un­der­wear be­fore sashay­ing down the run­way her­self ( all to the sound­track of Stripped, of course).

Even when there’s not a celebrity in sight, Dsquared2 gives a per­for­mance, such as male mod­els taking a shower in a wa­ter­fall be­fore hulk­ing down the run­way for a camp­ing- themed col­lec­tion.

Dean and Dan’s shows are an ex­ten­sion of their per­son­al­i­ties: as well as be­ing ex­cep­tional and highly re­garded de­sign­ers, they’re in­cred­i­bly warm, gen­er­ous, kind and free- spir­ited, and their col­lec­tions are ev­i­dence of the joy, talent and hard work that goes into creat­ing them each sea­son.

This year’s spring- sum­mer col­lec­tion is tes­ta­ment to how they’re con­stantly evolv­ing as de­sign­ers, play­ing with diff er­ent ma­te­ri­als and taking cues from fash­ion trends of pre­vi­ous decades.

Para­chute silk ma­te­ri­als were mixed with Nineties track­suits, jacquards and beau­ti­ful holo­gram ma­te­ri­als, giv­ing plenty for the eye to feast upon.

And that’s with­out even men­tion­ing some in­sane rain­bow plat­form shoes that took us back to Spice Girls ter­ri­tory and demon­strate the brand’s busi­ness savvy

— post- show In­sta­gram feeds were lit up with im­ages of them.

Re­cently, they’ve in­tro­duced a col­lec­tion of items adorned sim­ply with the word

“icon”, which peo­ple have fl ocked to buy. Sim­ple, yes, but eff ec­tive and, most im­por­tantly, de­sired by con­sumers. Time and time again, Dean and Dan have shown they have a knack for know­ing ex­actly what peo­ple want.

The broth­ers have also never shied away from their sex­u­al­ity, in­cor­po­rat­ing el­e­ments of what might tra­di­tion­ally be viewed as fem­i­nine into their menswear. In the past, they’ve sent their male mod­els down the cat­walk in glit­tery high heels, they’ve pre­sented hy­per- mas­cu­line col­lec­tions that even Tom of Fin­land would be proud of, serv­ing rugged lum­ber­jack looks and leather daddy re­al­ness. The au­tumn- win­ter ’ 18 col­lec­tion is all about rhine­stone cow­boys, with plenty of camp: se­quins, leather fl ower em­bel­lish­ments and gem­stones ga­lore — a masterclass in blur­ring the lines be­tween mas­cu­line and fem­i­nine. And on Fa­ther’s

“WE WERE B ULLIED AS KIDS A ND WE KNOW HOW DE­STRUC­TIVE I T IS. I T’S A P OWERFUL AND S CARY I SSUE”

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