34- 37 FASHION BRANDS

AS A FASHION WEEK POWER HOUSE, STYLE IS INGRAINED IN NEW YORK CITY’S DNA. THIS IS REFLECTED IN AN INCREDIBLY DIVERSE AND VIBRANT SCENE, WITH HIGH- OCTANE NEW DESIGNERS SITTING ALONGSIDE GLOBAL MEGA BRANDS, BLENDING TOGETHER TO CREATE AN ENERGY THAT'S UNIQUELY, UNMISTAKABLY NYC

RALPH LAUREN

Bronx- born Ralph Lauren set up his fi rst menswear line, Polo, in 1968. Since then it's grown into a multi- billion- dollar brand that's much more than its iconic horse logo. Remember Ralph's

scene- stealing Friends cameo where he appeared as Rachel Green's employer? Whatever the occasion, Ralph Lauren has the solution, whether it's skiing, dressing up for an event, or dressing down. More recently, they introduced another mascot in the form of the Ralph Lauren bear, who has his own adorable part of the RL shop. The brand has countless celebrity fans — Ralph Lauren designed Bollywood superstar Priyanka Chopra and husband Nick Jonas’ wedding outfi ts. There's no doubt Ralph and his brand are international, but no matter how far around the

globe you go, their roots are fi rmly in NYC.

Ralphlauren. com

NICOPANDA

Nicola Formichetti, the man who brought you Lady Gaga’s most infamous looks ( Kermit, the Meat Dress, and the outfi ts in the video for Telephone with Beyoncé), is a fashion legend whose CV includes heading up numerous international brands and magazines such as Diesel, Uniqlo and Vogue Japan. Off ering heaps of edge and plenty of fun all blended together, his New York- based label Nicopanda has a huge following, including celebrities such as RuPaul Drag Race’s Aquaria and Little Mix, as well as streetwear enthusiasts around the globe. In short, Nicola is a fashion maverick whose creativity is limitless, so if you want a piece of him, add some Nicopanda to your wardrobe.

nicopanda. com

KIEHL'S

Founded as Brunswick Apothem ( which would then turn into Kiehl Pharmacy) in 1851, the grooming brand has always been en vogue. Kiehl's Blue Astringent Herbal Lotion was a favourite of pop art’s Andy Warhol and they’ve done charity collaborations with the likes of Jeff

Koons as well as Pride products, raising money for LGBT+ grassroots charities. Their apothecary- themed shops have a great atmosphere and

although there are a few dotted around the city, our favourite is the Kiehl’s on W 14th in Chelsea, because you can hop off The High Line or pop down from Soho House to stock up

on some moisturiser.

kiehls. com

SCHOTT NYC

Brothers Irving and Jack Schott started out in 1913, making leather raincoats in a basement on the Lower East Side of Manhattan — and this is where the first- ever leather motorbike jacket, the ‘ Perfecto’, was born in 1928. The brand also designed and produced the ‘ Bomber jacket’ for the American Air Force in the Second World War. But it is the Perfecto jacket it is renowned for — Marlon Brando wore one as he sat on a motorcycle in the 1953 film, The Wild One, and James Dean was rarely seen without his. The brand continued to go from strength to strength, with icons such as Blondie and the Sex Pistols wearing their leather. They’ve remained an American classic, and celebrated their hundredth anniversary in 2013.

schottnyc. com