FACE THE WORLD
Makeup is becoming less gender-exclusive, with many men wearing it every day (who doesn’t want to disguise a blemish or two?). With their vegan and cruelty-free cosmetics created specifically for male skin, the War Paint for Men range will help you look your best — whether that’s for a date, or a flawless Insta closeup — or simply to feel confident in your appearance.
Stylishly presented in black packaging, their products are light and comfortable to wear as well as giving a natural finish. Never tried makeup before? Their Starter Set has everything you need: there’s concealer to hide imperfections and tinted moisturiser to give you a healthy glow (plus a facial sponge for blending it all in), and beard and brow gel to tame unruly facial hair. And when it’s time to take it off — don’t skip this step! — apply the makeup remover with the eco-friendly, reusable bamboo and cotton pads.
If you’re a newbie to makeup, War Paint for Men’s founder Danny Gray is poised to answer any questions you might have — just visit his ‘Ask Danny’ section on the War Paint for Men website. If you prefer face-to-face encounters, War Paint for Men have opened the world’s first men’s makeup store on London’s Carnaby Street, where there are plenty of knowledgeable staff ready to make the most of what nature gave you.
As well as looking fierce on the outside, War Paint for Men champions wellness and feeling good on the inside, undertaking multiple initiatives to raise awareness about men’s mental health alongside its partners Norwich City FC, Wigan Warriors rugby club and brand advocate Stephen Fry.
Try War Paint for Men products for yourself — get 30% off the Starter Set until 14 September by entering this exclusive Attitude code at the checkout: ATTITUDE30.