LYLE WAT­TERS

Vice- pres­i­dent, Ford Mo­tor Com­pany and Pres­i­dent, Ford South Amer­ica

Auto Express - - The Brit List 2018 -

BORN in sleepy Tober­more in County Lon­don­derry, Lyle Wat­ters is re­spon­si­ble for all of Ford’s ac­tiv­i­ties in South Amer­ica. That’s a lot of plates to spin, with eco­nomic crises in re­gions like Brazil, the firm’s base in the area. Ford suf­fered big losses in South Amer­ica in 2017, al­though there were signs of im­prove­ment as the deficits were re­duced com­pared with 12 months ear­lier. Wat­ters’ chal­lenge will be to grab prof­its where they’re avail­able, and to build the busi­ness be­yond the tiny mar­gins of fleet sales.

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