PETER HOR­BURY

Head of de­sign, Geely

Auto Express - - The Brit List 2018 -

ON the face of it, Peter Hor­bury made an odd switch when he moved from Volvo to the brand’s new owner, Geely. By all ac­counts he heard about the switch when the Chi­nese com­pany’s owner men­tioned it in a news re­port. But the 68-year-old’s global reach has prob­a­bly never been greater as a re­sult. Hor­bury has been hard at work on Geely’s own line-up and the cre­ation of Lynk & Co, a new brand that’s set to shake up mar­kets world­wide with funky de­signs and a dif­fer­ent ap­proach to car own­er­ship and dig­i­tal­i­sa­tion.

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