Ford will be a no show at Geneva
FORD HAS CONFIRMED it will not attend next year’s Geneva motor show – the second major European show it has skipped after Paris earlier this month. A Ford spokesman told Autocar that the timing of Geneva, opening its doors in March, “doesn’t meet our requirements” for product launches.
“Rather than go to Geneva with relatively small news, we would rather do something later of our own that would give us more bang for our buck.”
However, Ford does not intend to make a habit of missing major motor shows, citing Geneva and Detroit as two of its biggest priorities.
Car makers have been putting motor shows under increasing scrutiny. Fiat Chrysler Automobiles, Ford, Mazda, Nissan, Vauxhall/opel, Volkswagen and Volvo also had no presence at Paris this year.