Ford will be a no show at Geneva

Autocar - - NEWS -

FORD HAS CON­FIRMED it will not at­tend next year’s Geneva mo­tor show – the sec­ond ma­jor Euro­pean show it has skipped af­ter Paris ear­lier this month. A Ford spokesman told Au­to­car that the tim­ing of Geneva, open­ing its doors in March, “doesn’t meet our re­quire­ments” for prod­uct launches.

“Rather than go to Geneva with rel­a­tively small news, we would rather do some­thing later of our own that would give us more bang for our buck.”

How­ever, Ford does not in­tend to make a habit of miss­ing ma­jor mo­tor shows, cit­ing Geneva and Detroit as two of its biggest pri­or­i­ties.

Car mak­ers have been putting mo­tor shows un­der in­creas­ing scru­tiny. Fiat Chrysler Au­to­mo­biles, Ford, Mazda, Nis­san, Vaux­hall/opel, Volk­swa­gen and Volvo also had no pres­ence at Paris this year.

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