HIS­TORY IS RE­PEAT­ING IT­SELF FOR THREE CAR-MAK­ING GRANDEES

Autocar - - COMMENT -

THREE GREAT BRANDS mark their 70th an­niver­saries this year: Land Rover, Porsche and Lo­tus. We cel­e­brate all three this week, each mar­que be­ing the author of sev­eral key chap­ters in the his­tory of the mo­tor car.

Like all great car mak­ers, they are not stand­ing still, ei­ther. Af­ter rev­e­la­tions last week of an in­cred­i­ble new Lo­tus hy­per­car lead­ing the next era of mod­els (at last), this week Land Rover and Porsche launch all-new ver­sions of their own su­per­stars, the Evoque and 911.

In­trigu­ingly, Land Rover has taken a leaf out of the 911’s book in chang­ing only very sub­tly the styling and pro­por­tions of the Evoque be­tween gen­er­a­tions. While oth­ers might lament it as ‘samey’, this it­er­a­tive evo­lu­tion is in­stead a sign of huge con­fi­dence.

Evoque sales have never dropped be­low smash-hit lev­els since its ar­rival in 2011, so why rad­i­cally change it? Look at some of the big-sell­ing main­stays of the in­dus­try, such as the 911 and Volk­swa­gen Golf, and they’ve been re­peat­ing the same trick for decades.

It’s only when you make a dud that you have to rein­vent the for­mula. While we await Land Rover’s re­place­ment for the De­fender, it al­ready has an­other icon evolv­ing in the Evoque.

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