WIL­LIAM LI, NIO CEO

Autocar - - NEWS -

What is your long-term plan for Nio? “Our aim is to sell cars in China first, then grad­u­ally en­ter the world mar­ket. The hard part is that we want to build a com­mu­nity around cars. No one has ever tried this be­fore but it will en­able us to un­der­stand bet­ter what our users want.”

How do you see the car in­dus­try de­vel­op­ing? “The fu­ture of elec­tric and au­tonomous ve­hi­cles will be about al­liances, as in the avi­a­tion in­dus­try. It’s all about the com­pe­tence of the al­liance. We have en­gaged a lot of tech­nol­ogy com­pa­nies and we use [Chi­nese state-owned ve­hi­cle man­u­fac­turer] JAC to build our cars.”

How cen­tral is the bat­tery to your strat­egy? “We’re plan­ning to of­fer cus­tomers bat­tery up­grades. This will change how we look at resid­ual val­ues of cars. And we can then take old bat­ter­ies, break them down and put them into elec­tric scoot­ers and cy­cles to max­imise their use.”

Will you bring Nio to Europe? “In Oc­to­ber we signed an agree­ment with the Nor­we­gian Elec­tric Ve­hi­cle As­so­ci­a­tion to help us un­der­stand the mar­ket there. We be­lieve our prod­uct is com­pet­i­tive and we can ap­ply other in­no­va­tions to com­pete in the global mar­ket.”

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