JAGUAR LAND ROVER WILL MAKE A COME­BACK

Autocar - - A CARVOYANT’S GUIDE TO 2019 TOP TIPS - SC

Things aren’t bril­liant at JLR right now. Which comes as quite a shock. We’re all so used to re­peated tales of stel­lar sales suc­cess, es­pe­cially at Land Rover, that re­cent news of JLR re­verses (send­ing par­ent Tata Group’s shares much closer to ‘junk’ sta­tus than is com­fort­able) makes scary, out-of-char­ac­ter read­ing. But I pre­dict a JLR come­back later in 2019. Pres­i­dent Trump seems closer to heal­ing his rift over tar­iffs with the Chi­nese that has cost JLR “thou­sands” of car sales there. The cur­rent web of uncer­tainty over Brexit must surely reach a firmer ba­sis by March – even if there will un­doubt­edly be lin­ger­ing prob­lems to solve – and (as Au­to­car read­ers will be well aware) both Jaguar and Land Rover are known to have a se­ries of en­tic­ing, rule-chang­ing cars to launch this year and next (see page eight).

Mean­while, JLR’S full-steam ex­pan­sion of its Gay­don HQ, which is cre­at­ing a home for no fewer than 12,000 engi­neers, con­tin­ues to speak loudly of long-term com­pany con­fi­dence. Most im­por­tantly, the peo­ple be­hind the re­cent ex­plo­sive ex­pan­sion of JLR’S busi­ness are still on the job (their ranks aug­mented by oth­ers of sim­i­lar skill), so it’s dif­fi­cult to see why they won’t build an im­pres­sive re­cov­ery – and soon.

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