JAGUAR LAND ROVER WILL MAKE A COMEBACK
Things aren’t brilliant at JLR right now. Which comes as quite a shock. We’re all so used to repeated tales of stellar sales success, especially at Land Rover, that recent news of JLR reverses (sending parent Tata Group’s shares much closer to ‘junk’ status than is comfortable) makes scary, out-of-character reading. But I predict a JLR comeback later in 2019. President Trump seems closer to healing his rift over tariffs with the Chinese that has cost JLR “thousands” of car sales there. The current web of uncertainty over Brexit must surely reach a firmer basis by March – even if there will undoubtedly be lingering problems to solve – and (as Autocar readers will be well aware) both Jaguar and Land Rover are known to have a series of enticing, rule-changing cars to launch this year and next (see page eight).
Meanwhile, JLR’S full-steam expansion of its Gaydon HQ, which is creating a home for no fewer than 12,000 engineers, continues to speak loudly of long-term company confidence. Most importantly, the people behind the recent explosive expansion of JLR’S business are still on the job (their ranks augmented by others of similar skill), so it’s difficult to see why they won’t build an impressive recovery – and soon.