WE’LL SEE LESS OF ELON MUSK

Autocar - - A CARVOYANT’S GUIDE TO 2019 TOP TIPS - JRE

An­other Tesla take is that 2019 will be the year when the firm set­tles down and makes head­lines for the right rea­sons – well-built new mod­els, grow­ing sales and a re­li­able trad­ing profit. The key date is May/june, when Robyn Den­holm, a new in­de­pen­dent chair­per­son, takes up her role, re­plac­ing Tesla founder Elon Musk. Den­holm was a Tesla non-ex­ec­u­tive di­rec­tor and head of strat­egy at Aus­tralian mo­bile phone op­er­a­tor Tel­stra.

At the urg­ing of the US stock mar­ket reg­u­la­tor, the SEC, she was ap­pointed as Tesla chair­per­son in Novem­ber 2018, af­ter Musk’s er­ratic com­mu­ni­ca­tions last year were ruled as mis­lead­ing to in­vestors.

Den­holm is sit­ting out a six-month no­tice pe­riod un­til mid-2019, and ar­rives with a brief to bring greater cor­po­rate re­spon­si­bil­ity to Tesla’s re­la­tions with the US stock mar­ket.

But damp­ing down Musk’s in­creas­ingly ir­ra­tional man­age­ment style can also only ben­e­fit Tesla’s busi­ness and the cars it builds, es­pe­cially with the right-hand-drive Model 3 due on sale in the UK in late 2019 and the Model Y com­pact cross­over due for global re­veal in mid-2019.

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