WE’LL SEE LESS OF ELON MUSK
Another Tesla take is that 2019 will be the year when the firm settles down and makes headlines for the right reasons – well-built new models, growing sales and a reliable trading profit. The key date is May/june, when Robyn Denholm, a new independent chairperson, takes up her role, replacing Tesla founder Elon Musk. Denholm was a Tesla non-executive director and head of strategy at Australian mobile phone operator Telstra.
At the urging of the US stock market regulator, the SEC, she was appointed as Tesla chairperson in November 2018, after Musk’s erratic communications last year were ruled as misleading to investors.
Denholm is sitting out a six-month notice period until mid-2019, and arrives with a brief to bring greater corporate responsibility to Tesla’s relations with the US stock market.
But damping down Musk’s increasingly irrational management style can also only benefit Tesla’s business and the cars it builds, especially with the right-hand-drive Model 3 due on sale in the UK in late 2019 and the Model Y compact crossover due for global reveal in mid-2019.