WE’LL FALL IN LOVE WITH FORD AGAIN

Autocar - - A CARVOYANT’S GUIDE TO 2019 TOP TIPS - SC

Look for a dra­matic im­prove­ment in Ford’s for­tunes this year. Sure, the Blue Oval still has plenty of chal­lenges, but ev­ery­thing we hear from the in­ner sanc­tum makes it clear the com­pany in­tends to fight its big­gest bat­tles with prod­uct qual­ity and prod­uct ap­peal as the pri­or­i­ties. There’s ev­i­dence – flow­ing down from car-lov­ing prod­uct guru Jim Far­ley, who was in­stru­men­tal in set­ting up the suc­cess­ful Ford Per­for­mance arm – that the Blue Oval has a keener-than-ever un­der­stand­ing that buy­ing a Ford will never again be a de­fault de­ci­sion, es­pe­cially in Europe. Look for the “great prod­ucts” mes­sage to get louder as the year goes on.

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