HORBURY TO LEAD DESIGN AT LOTUS
Geely Design chief Peter Horbury, who previously worked at Ford and Volvo, is to become Lotus’s design boss.
The 72-year-old Brit, who won Autocar’s Lifetime Achievement Award in 2020, has worked for the Chinese conglomerate since 2011 and will now move within the group to become senior vice-president of Lotus design. His role will include oversight of Lotus Cars and the growing Lotus Engineering consultancy, which works for third-party clients.
Incumbent Lotus design director Russell Carr, who led the team behind the warmly received Emira, will continue in his role.
Horbury’s remit will also include the Ben Payneled Lotus design studio in Coventry, which is set to do much of the work on the wave of new models.
While Lotus’s planned electric SUV duo and fourdoor coupé will be made in China, the company says that all design will be led from the UK.
“I first visited Hethel just after Lotus was acquired in 2017; I have been watching closely as the new plans have developed,” Horbury (pictured) told Autocar.
Stefan Sielaff, who resigned from his role as Bentley’s design director in January, is reported to be taking Horbury’s old role as head of Geely Design.