LAMBORGHINI’S AD PERSONAM DIVISION

Red with green? Blue with yellow? Brown with anything? And do you want the seatbelts to match?

Who knew that specifying your own anything-goes supercar would involve so many choices?

This abundance of decisions when almost anything is possible is why Lamborghini, like other luxury car manufacturers, has devised a way to make the process easier. Favoured buyers have long been able to visit the Sant’agata factory, but now they can combine a tour with a stop at the Ad Personam studio, where an expert guides them in a specifying session.

This is a more involved process than any online configurator and a very hands-on one. The studio has paint and fabric swatches for every factory option and ‘extended’ colour so you can see what goes with what. The consultants are also adept at offering advice on what goes with what and what definitely doesn’t.

“Two colours are good, three colours can work, but

I always suggest not going beyond that,” says Camilla Keim, the expert who’s talking me through what will necessarily be an entirely fictional Huracán STO purchase.

While the colour of some parts can’t be changed (most obviously the switchgear and door cards), a huge amount is configurable, especially including things like stitching colour (and even personalised stitched patterns), carbon packs and exterior stickers – or the choice of having graphics hand-painted instead.

What’s missing are price tags. Buyers invited to the studio will have already put down a deposit and discussed basic pricing with their dealer. The considerable cost of bespoke add-ons will then be sent back to the dealer for agreement or further negotiation. It won’t be cheap, but it does feel special.