DOMINIC NAJAFI, CHIEF EXTERIOR DESIGNER

You developed this in parallel with the latest Range Rover. Why?

“It’s about accentuating the qualities of both.

It’s to understand the commonality but also recognise things that don’t work to be shared. For example, the big wheels, flush glazing and seamless model look is shared stuff. But the windscreen angle of the Range Rover Sport has to be sportier than the Range Rover.”

What was the main challenge with the third-gen Sport?

“How do we modernise a model that is instantly recognisable? We have something iconic with the Range Rover Sport yet have to make it so much better.”

How do you avoid models looking too similar – for example, the Range Rover Sport and the Velar?

“We have to make sure there’s a family resemblance. We never hold back [on design] because of another car and there is character differentiation between all our models. Someone who has an Evoque wants an Evoque. And you don’t buy a Range Rover Sport because you can’t buy a Range Rover.”