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The Lake District voted UK’s happiest road trip


THE Lake District, Devon to Cornwall and the Peak District have been named as the UK’s happiest road trips in a new poll conducted by JET. One of the most beautiful and beguiling parts of the country the Lake District is where happy driving memories are made. 33% of UK drivers cited the National Park as their happiest road trip with the breath-taking, coast-hugging, Devon to Cornwall drive taking second spot and the brooding, dramatic Peak District putting a smile on driver’s faces – taking the third spot.

Conducted online in June 2023, 2000 UK drivers were asked to take a trip down memory lane and vote for the road trips they have happiest memories of.

They were also asked to define what it is about those trips that makes them happy and how driving makes them feel.

The drive across Waterloo Bridge, an iconic stretch spanning the Thames and connecting the South Bank with Aldwych and the Strand, is officially memorable with 10% of drivers citing the iconic London bridge as one of the UK’s happiest road trips - making the top 10 in 8th place.

Stonehenge, the UNESCO World Heritage Site, that never fails to intrigue and excite (as well as slowing down the traffic on the A303 as drivers steal a glance of the majestic stones) has been voted the UK’s 4th happiest road trip with the wildly romantic Norfolk Coast continuing to bring joy to UK drivers - taking the 7th spot.

The rest of the top ten is made up of the North Yorkshire Moors/Road to Whitby (5th); the Scottish Borders between Northumber­land and Edinburgh (6th); Cotswolds roads (9th) with the beautifull­y rugged Snowdonia to Anglesey road trip eliciting happy memories and bagging the 10th spot.

The poll has revealed that 52% of UK drivers experience feelings of happiness and joy with ‘driving through beautiful scenery’ (56%) and ‘a feeling of freedom’ (44%) identified as the top two factors for making driving a happy, pleasurabl­e experience.

Other happy-inducing factors include ‘listening to your favourite road trip playlist’ (37%); having uninterrup­ted ‘deep-andmeaning­fuls’ with a partner/ family/friends (28%); singing like no one is watching (27%) and (although not strictly from a driver’s perspectiv­e) being a ‘passenger princess’ - which polled 17% of the votes.

When asked to explain the emotions experience­d while on a favourite road trip - UK drivers were surprising­ly candid about sharing their feelings. Alongside happiness (the top response taking 52% of the votes), just under half (45%) said that they experience feelings of ‘calm and contentmen­t’ with 42% experienci­ng ‘excitement’ and one-quarter of UK driver’s identifyin­g a feeling of ‘mental clarity’ (23%).

Other emotions cited by the 2000 drivers polled included: ‘love’ (26%); ‘nostalgia’ (22%) and ‘empowermen­t’ (18%).

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