Ayrshire Post

Marketing campaign to plate up food journey

- With Stuart Wilson

A new marketing campaign promoting Ayrshire’s rich food and drink culture is being developed as part of Scotland’s tourism recovery plan to promote responsibl­e and sustainabl­e staycation­s.

Ayrshire Food & Drink is one of 73 recipients to receive cash from the £3 million Destinatio­n and Sector Marketing Fund, administer­ed by Visit Scotland as part of the recovery programme on behalf of the Scottish Government.

The Ayrshire Food Journey Campaign will promote the food, drink, culture and heritage of the region through a combinatio­n of editorial features, social media activity, video and food-themed tours running until the end of March.

Val Russell, chief executive of Ayrshire Chamber of Commerce, said: “Ayrshire is the rich, fertile farmland that feeds Scotland – renowned for tatties, dairy, freshly caught seafood and growing in offering gin, whisky and artisan drinks.

“This campaign promotes the unique heritage and culture of Ayrshire through its food and drink.

“Through food and drink we will tell the rich story of local produce, and encourage people to seek out authentic Ayrshire experience­s helping to increase visitor numbers, dwell time and spend.”

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 ?? ?? Hunger for success Val Russell, CEO of Ayrshire’s Chamber of Commerce
Hunger for success Val Russell, CEO of Ayrshire’s Chamber of Commerce

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